Economic Bulletin of the National Mining University


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Article

Issue:2017 №1 (57)
Section:Economics of enterprise
UDK:658.8:339.138
Article language:Ukrainian
Pages:140-145
Title:Conceptual approaches to the determination of marketing communication strategies
Author:Romanenko O. O.
Annotation:The views of leading domestic and foreign scientists on the essence of marketing communication strategies are described; the author’s understanding of the goals, purpose, process of its development and implementation as well as forming algorithm of marketing communication strategies is offered. 
Keywords:Marketing communication strategies, Algorithm, Process steps of marketing communication strategies
File of the article:EV20171_140-145.pdf