Economic Bulletin of the National Mining University


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Article

Issue:2011 №1 (33)
Section:Economics of enterprise
UDK:658.152:659.154
Article language:Ukrainian
Pages:40-46
Title:Evaluation of brand as a factor of competitive advantages
Author:Yevdokymov F. I.
Annotation:The methodical approach to assessment of efficiency of brand as a factor for increasing the competitiveness of consumer goods with long term of usage was proposed. 
Keywords:Brand, Assessment, Method, Competitiveness
File of the article:EV20111_040-046.pdf