Economic Bulletin of the National Mining University


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Article

Issue:2011 №4 (36)
Section:Financial market
UDK:330.34:338.24:368
Article language:Ukrainian
Pages:72-77
Title:Peculiarities of management of consumer behaviour of insurer
Author:Bolots’kykh T. V.
Annotation:The theoretical foundations of consumer behavior of insurers were considered. The process of consumer decisions making by insurer was discovered. The peculiarities of decision-making model in terms of choosing the insurance company by the client were defined. 
Keywords:Consumer behavior, Insured, Model, Decision, Reflexive management
File of the article:EV20114_072-077.pdf