Economic Bulletin of the National Mining University


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Article

Issue:2014 №4 (48)
Section:Economics of enterprise
UDK:339.138:00
Article language:Ukrainian
Pages:141-147
Title:Influence of Internet on industry enterprises activity
Author:Romanenko O. O.
Annotation:The stages of creation of the Internet and its impact on the marketing activity of the domestic industrial enterprises are analyzed. The substantial model of using the latest informational technology in the marketing activities of enterprises is offered. The effectiveness of marketing activities with the use of Internet capabilities is valuated. 
Keywords:Internet, Marketing activities of industrial enterprises, Informational society
File of the article:EV20144_141-147.pdf
Abstract:EV20144_141-147en.pdf