Economic Bulletin of the National Mining University


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Article

Issue:2011 №4 (36)
Section:Marketing
UDK:658.8.011.1
Article language:Ukrainian
Pages:120-126
Title:Vertical marketing structures in the infrastructure of an industrial enterprise
Authors:Rybintsev V. O., Strizhkova Y. V.
Annotation:The study examined the concept of vertical marketing system and its role in the distribution channels of industrial enterprise infrastructure for marketing of industrial products. 
Keywords:Distribution channels, Vertical marketing system, Sales of industrial products, Vertical integration
File of the article:EV20114_120-126.pdf