Economic Bulletin of the National Mining University


IssuesSectionsAuthorsKeywords

Section: Marketing

2016 №2 (54)

Аль-Газу А.  Оцінка маркетингової привабливості країн Близького Сходу для зовнішньоекономічної діяльності підприємств України

Залознова Ю. С., Трушкіна Н. В.  Прогнозування показників збутової діяльності вугледобувних підприємств

Решетілова Т. Б., Куваєва Т. В.  Взаємодія підприємств гірничого машинобудування в каналах забезпечення і збуту

2014 №4 (48)

Pilipenko G. M.  Innovation and market power: a study of interrelation on the telecommunication service market

2014 №1 (45)

Reshetilova T. B.Nikolaeva V. K.  Formation of marketing communications of industrial enterprises to advance innovation goods on the basis of consumer demand individualization

2013 №4 (44)

Litovkina O. O.  Marketing strategy of consumer satisfaction monitoring on the base of NPS index (Net Promoter Score)

Romanova A. A.  Application of marketing information system in the process of destination branding strategic plan development

Nikolaeva V. K.  Determination of demand in innovation product as a stage in the consumer choice research

2012 №4 (40)

Yatsentyuk S. V.  Creation of industrial brands: modern approaches

2012 №3 (39)

Kolodiy G. S.  Structure of the marketing program of innovative product of the engineering company

Khimyak N. J.  Development of the methodology for calculating the estimated transfer pricing as a tool for planning the management result of banks' activity

2012 №2 (38)

Fayvishenko D. S.  Consumer potential as a factor of marketing formation of innovative potential

2012 №1 (37)

Gaydukovych D. S.  Marketing analysis of the competitive ability of the banks of Ukraine

Yatsentyuk S. V.  Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice

2011 №4 (36)

Rybintsev V. O.Strizhkova Y. V.  Vertical marketing structures in the infrastructure of an industrial enterprise

2011 №3 (35)

Rulinskaya O. V.  Perfection of method of marketing strategic planning in insurance companies

2011 №1 (33)

Bay O. A.  Managing the supplies of an enterprise on the basis of simulation of its functioning in the open system

Romanenko O. O.  Management model for complex of marketing communications of enterprises

2010 №4 (32)

Lytovchenko I. L.  Typification of Internet-environment in Ukraine for the marketing activity of the industrial enterprises

Palekhova L. L.  Content and tasks of marketing in planning the sustainable development of an industrial region

2010 №2 (30)

Romanenko O. O.  Marketing communications and its connection with marketing activity of an enterprise

2010 №1 (29)

Romanenko O. O.  Essence and process of creation of integrated marketing communications

2009 №4 (28)

Metelenko N. G.Khatser M. V.  Advertising market of Ukraine: trends and perspectives of development

2009 №3 (27)

Dergal A. V.Golyns’ka O. C.  Marketing activity of commercial banks

2009 №2 (26)

Radchenko V. P.  Marketing Influence on Development the Human Capital in Agricultural Economy

2008 №1-2 (21-22)

Sichko S. M.  Brand as the modern business tool

2007 №4 (20)

Salogubova V. M.  Marketing Risk Estimation for Higher Schools in regional labour markets

Mironishina O. V.  Marketing development of pharmaucetical firms’ innovation potential

Komissarov V. F.Komissarov V. V.  The estimation of export oriented enterprise’s reliability of marketing strategy

2007 №3 (19)

Sichko S. M.  Brand as a Tool of Modern Business

2006 №3 (15)

Bakhanova M. V.  Peculiarities of use of marketing complex and its concepts in banking

2006 №2 (14)

Sydych O. V.  Strategic marketing management of innovative potential of an enterprise

2005 №3 (11)

Okhten’ O. O.  Analysis of approaches to the competitiveness management

2005 №2 (10)

Kravchenko V. M.  Methods of regulation and evaluation of co­ operation of enterprises in supplement chain

2005 №1 (9)

Yatsentiuk S. V.  Innovative brand-management as an effective tool of strategic management of changes on enterprises of region

Iwankiewicz-Rak B.  Non governmental organizations in Poland as a result of economy transition

2004 №3 (7)

Bersutska O. A.  Modeling the communication processes in marketing

Savchuk V. P.Budayeva O. V.  Evaluating the efficiency of marketing programs under uncertainty

2004 №1 (5)

Dainovsky Y. A.Glinenko L. K.  A consumer potential as a factor of marketing formation of the innovative potential

2003 №4 (4)

Yevdokymov F. I.Pysmenniy O. A.  Evaluating the efficiency of the warranty period of products

2003 №2 (2)

Метеленко Н. Г.  Планування закупівель в рамках реалізації концепції економічного управління підприємством