Marketing analysis of the competitive ability of the banks of Ukraine

Article

Issue:	2012 №1 (37)
Section:	Marketing
UDK:	336.71: 658.8
Article language:	Ukrainian
Pages:	117-122
Title:	Marketing analysis of the competitive ability of the banks of Ukraine
Author:	Gaydukovych D. S.
Annotation:	The paper offers the author's method of bank’s competitive ability estimation, based of evaluation of efficiency its marketing mix.
Keywords:	Competitive ability of banks, Efficiency of marketing mix in banking
File of the article:	EV20121_117-122.pdf