Consumer potential as a factor of marketing formation of innovative potential

Article

Issue:	2012 №2 (38)
Section:	Marketing
UDK:	658.8:330
Article language:	Ukrainian
Pages:	124-127
Title:	Consumer potential as a factor of marketing formation of innovative potential
Author:	Fayvishenko D. S.
Annotation:	The article defining the basic properties of branding as a management process identified the following specific features: dynamics, stability, continuity, strict sequence of steps and the main groups of operations, cyclical, discrete branding that allows you to expand the theoretical foundations of the scientific organization of branding the company.
Keywords:	Brand, Branding, Property branding, Branding effectiveness, Functional structure of the brand
File of the article:	EV20122_124-127.pdf