Economic Bulletin of the National Mining University


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Article

Issue:2012 №2 (38)
Section:Marketing
UDK:658.8:330
Article language:Ukrainian
Pages:124-127
Title:Consumer potential as a factor of marketing formation of innovative potential
Author:Fayvishenko D. S.
Annotation:The article defining the basic properties of branding as a management process identified the following specific features: dynamics, stability, continuity, strict sequence of steps and the main groups of operations, cyclical, discrete branding that allows you to expand the theoretical foundations of the scientific organization of branding the company. 
Keywords:Brand, Branding, Property branding, Branding effectiveness, Functional structure of the brand
File of the article:EV20122_124-127.pdf