Determination of demand in innovation product as a stage in the consumer choice research

Article

Issue:	2013 №4 (44)
Section:	Marketing
UDK:	366.12
Article language:	Ukrainian
Pages:	118-126
Title:	Determination of demand in innovation product as a stage in the consumer choice research
Author:	Nikolaeva V. K.
Annotation:	Theoretical approaches to determination of demand for a product are analyzed in the context of consumer market. Classification criteria for identification of customer demand in innovation product are developed. Multi-criteria classification of components of customer choice.
Keywords:	Needs, Customer choice, Innovation product, Consumer behaviour, Motives of customer choice, Marketing communication channels
File of the article:	EV20134_118-126.pdf
Abstract:	EV20134_118-126en.pdf