Economic Bulletin of the National Mining University


IssuesSectionsAuthorsKeywords

Article

Issue:2013 №4 (44)
Section:Marketing
UDK:366.12
Article language:Ukrainian
Pages:118-126
Title:Determination of demand in innovation product as a stage in the consumer choice research
Author:Nikolaeva V. K.
Annotation:Theoretical approaches to determination of demand for a product are analyzed in the context of consumer market. Classification criteria for identification of customer demand in innovation product are developed. Multi-criteria classification of components of customer choice. 
Keywords:Needs, Customer choice, Innovation product, Consumer behaviour, Motives of customer choice, Marketing communication channels
File of the article:EV20134_118-126.pdf
Abstract:EV20134_118-126en.pdf