| Annotation: | Methods. During the research, the following scientific methods were applied: factor analysis – to identify the factors influencing the development of e-commerce in Ukraine and to establish the interconnections between them; the method of the general and the specific – to determine the specifics of consumer behavior under conditions of reduced access to physical stores; analysis and synthesis – to identify the challenges faced by the development of e-commerce in Ukraine; generalization and systematization – to develop strategies for improving the efficiency of Ukrainian ecommerce operations. Results. The development of the e-commerce market in Ukraine was analyzed. A system of factors that had the most significant impact on the development of e-commerce in Ukraine was identified. It was demonstrated that online trade became the primary channel for meeting basic consumer needs during the COVID-19 pandemic and the war, especially under conditions of disrupted physical access to goods. The main problems of e-commerce functionality in the current environment, associated with the deepening of crisis processes in the national economy, were identified. The assessment of the potential of e-commerce in Ukraine was provided, and the necessary conditions for its realization were determined. Novelty. This study for the first time provides a comprehensive characterization of ecommerce in Ukraine under the influence of crisis factors related to the pandemic and the war. Its humanitarian role is revealed, key challenges are identified, and prospects for overcoming them are outlined. Practical value. The research results highlight the specific features of e-commerce development, making them a basis for forming strategies for the development of trade enterprises and economic policy measures aimed at supporting e-commerce in Ukraine. |
| Literature: | - 1. Akerman, A., Leuven, E., & Mogstad, M. (2022). Information Frictions, Internet, and the Relationship between Distance and Trade. American Economic Journal: Applied Economics, Issue 14, (1), 133-163. https://doi.org/10.1257/app.20190589
- 2. Statystyka Elektronnoї Komertsiї u 2022. Nexus. (b. d.). Nexus. Retrieved from https://nxdigitalagency.com/blog-ua/statistika-elektronnoi-komercii-u-2022
- 3. Tsybrova, A.V. (2020). Theoretical justification of essences of electronic commerce. Scientific bulletin of polissia, 2(21), 170-177. https://doi.org/10.25140/2410-9576-2020-2(21)-170-177
- 4. Vplyv viyny na internet-torhivliu: yak zminiuvalysia onlayn-prodazhi riteyleriv protiahom I pivrichchia 2022 roku. (b. d.). Asotsiatsiia riteyleriv Ukrainy. The profile association of retail market players. Retrieved from https://rau.ua/novyni/vpliv-vijni-na-internet/
- 5. Krylov, D.V. (2024). Rozvytok elektronnoi komertsiї v Ukraїni v suchasnykh umovakh. Problemy suchasnykh transformatsiy, Ser. : ekonomika ta upravlinnia, (12). (b. d.). Home Page. https://doi.org/10.54929/2786-5738-2024-12-03-02
- 6. Roman, I. (2023, 20 liutogo). Yak zminyvsia rynok eCommerce v Ukraini u 2022 rotsi - Elit-Web. elit- web.ua. Retrieved from https://elit-web.ua/ua/blog/kak-izmenilsja-rynok-ecommerce-v-ukraine-v-2022-godu
- 7. Rynok elektronnoi komertsiї v Ukraini. (b. d.). «Deloнt» v Ukraїni. Retrieved from https://www2.deloitte.com/ua/uk/pages/press-room/expert/2017/about-e-commerce-market-in-ukraine..html
- 8. Yak ukrainski internet-magazyny pratsiuvaly u 2021-2024 rokakh: e-commerce statystyka i prohnozy. (b. d.). Sozdat internet mahazin. Konstruktor internet- magazina | Shop-Express. Retrieved from https://shop-express.ua/ukr/blog/ecommerce-statistics/
- 9. Opendatabot. (2024a, 8 sichnia). Ponad 300 tisiach novykh fopiv vidkrylosia u 2023 rotsi - Opendatabot. Opendatabot. Retrieved from https://opendatabot.ua/analytics/foponomics-2023-12
- 10. Kuzio, N.Ye., Kosar, N.S., & Melnychenko, I.I. (2021). Elektronna komertsiia v Ukraini: suchasnyi stan, haluzevi osoblyvosti ta orhanizatsyini formy. Marketynh i tsyfrovi tekhnolohii, (5), 27-41.
- 11. Moroz, S., & Levchenko, S. (2023). Lohistychna haluz Ukraїny: ekonomichne znachennia haluzi, vtraty ta perspektyvy rozvytku v umovakh viyny. Development Service Industry Management, (3), 75-82. Home Page. https://doi.org/10.31891/dsim-2023-3(11)
- 12. Ukrinform. (2023, 26 kvitnia). Logistychna scladova povoyennoho vidnovlennia: pidkhody ta poshuk resursiv. Ukrinform - aktualni novyny Ukrainy ta svitu. Retrieved from https://www.ukrinform.ua/rubric-vidbudova/3700927-logisticna-skladova-povoennogo-vidnovlenna-pidhodi-ta-posuk-resursiv.html
- 13. Market, K.Y. (2024, 24 liutoho). Rozvytok transportu i lohistyky v Ukraini | Blog YC.Market. Blog YC.Market | Doslidzhennia rynku ta konkurentnyi analiz. Retrieved from https://blog.youcontrol.market/rozvitok-transportu-i-loghistiki-v-ukrayini/
- 14. Shkrygun, Y.O. (2020). «E-business», «E-commerce» and «E-trading»: Differences and Features. Management of Economy: Theory and Practice. Chumachenko’s Annals, (2020), 312-325. https://doi.org/10.37405/2221-1187.2020.312-325
- 15. Bokovets, V.V., & Davydiuk, L.P. (2021). Elektronna torhivlia yiyi znachennia dlia rozvytku biznesu. Visnyk Khmelnitskoho natsionalnoho universytetu, Ekonomichni nauky, .(1). DOI: 10.31891/2307-5740-2021-290-1-37
- 16. Tereshchenko, E.Yu. (2019). Rozvytok internet-torgivli v umovakh suchasnoho biznesseredovyshcha. Efektyvna ekonomika, (9). https://doi.org/10.32702/2307-2105-2019.9.53
- 17. Natsionalnyi bank Ukrainy. Retrieved from https://bank.gov.ua/admin_uploads/article/IR_2024-Q4.pdf?v=9
- 18. Sirotko, M.V. (2023). Torhovelna diialnist v Ukraini: ohliad suchasnoho hospodarsko-pravovoho rehгliuvannia. Yurydychniy naukoviy elektronniy` zhurnal, 182-185. https://doi.org/10.24144/2307-3322.2023.77.2.19
|
Archive