| Annotation: | Methods. The research methodology is based on a comprehensive and integrated approach, which allows us to take into account the multi-level nature of the formation of investment policy of industrial parks through the prism of their investment activity. The use of system analysis ensures the consideration of industrial parks as open socio-economic systems, the development of which depends on the interaction of institutional, financial, organizational and regional factors. The abstraction method was used to clarify the essential characteristics of the concepts of «investment policy of an industrial park» and «investment activity», which allows us to form the conceptual basis of the study. To ensure the objectivity and reliability of the results, a combination of quantitative and qualitative methods was used. In particular, statistical analysis was used to assess the dynamics of investment activity, and comparative analysis methods were used to compare national and international practices of industrial park development. An integrated approach to research allows for the analysis of investment policy formation processes at different levels. Results. The study substantiated the conceptual understanding of investment activity as an indicator reflecting the level of intensity and scale of investment resources in the development of the economy at the macro, meso and micro levels. It was established that investment activity is a determining factor in the formation of the investment policy of industrial parks, since its dynamics reflect the efficiency of the use of financial, material and organizational resources. Novelty of the study lies in clarifying the content of investment activity of industrial parks as a comprehensive indicator that reflects not only the level of intensity and scale of attracting financial and material resources, but also the willingness of investors to invest technological and intellectual resources in the development of enterprises. For the first time, the emphasis is placed on the complex nature of the problems of investment activity of industrial parks, caused by a combination of external (military aggression) and internal (state regulation, infrastructure provision, financial policy) factors. Approaches to increasing investment activity through the integration of global trends in the digitalization of management processes and the introduction of «green» technologies into the practice of developing industrial parks have been expanded. Practical value. The practical significance of the study lies in the possibility of using its results to improve the investment policy of industrial parks in order to activate investment processes. The proposed approaches can be applied by authorities in the formation of regional development strategies, by the management of industrial parks – in the process of attracting investors and optimizing management, as well as by investors – assessing investment attractiveness and predict investment efficiency. |
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