Structure of the marketing program of innovative product of the engineering company

Article

Issue:	2012 №3 (39)
Section:	Marketing
UDK:	339,138
Article language:	Ukrainian
Pages:	164-166
Title:	Structure of the marketing program of innovative product of the engineering company
Author:	Kolodiy G. S.
Annotation:	The article suggests the structure of the marketing program of innovative product of engineering company.
Keywords:	Marketing, Marketing program, Marketing mix, Market analysis, Machinery enterprise
File of the article:	EV20123_164-166.pdf