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Article

Issue:2020 №1 (69)
Section:
UDK:658.012
DOI:https://doi.org/10.33271/ev/69.145
Article language:Ukrainian
Pages:145-151
Title:Synectic approach to intellectualization of management of enterprise’s holistic development
Author:Chobitok V. I., Ukrainian Engineering and Pedagogical Academy
Annotation:Methods. Generalization and systems analysis allowed to highlight that domestic enterprises need innovative technologies, which include methods for developing creativity and innovative thinking among managers and employees, the task is to achieve competitive advantages in the production products or the provision services. For this, it is necessary to use tools to generate new ideas and intellectualize the management of enterprise’s holistic development. One such tool is the synectic approach which results in the generation of ideas convertible in favor for implementation in practice. Results. The author determined that the application of the synectic approach to intellectualize the management of the enterprise’s holistic development is the basis for the search and implementation of new solutions for permanent and current problems, they help to successfully overcome difficulties, seek new ideas and radically change the vector orientation of the enterprise through the production of innovative products or by providing services. It is shown that the members of the synectic group should be characterized by creative maturity, rich imagination and fantasy, independence and impartiality of thoughts, the ability to take risks, the ability to abstract from habitual judgments, thinking outside the box and seeing into the essence the phenomenon; they also should be relaxed and free in their thoughts, be friendly to accept other people's ideas, be able to stop the development of the existing ideas found in order to search for new ones, be purposeful and believe in the possibility of solving a problem. Novelty. The analogies the synectic approach to the intellectualization of management of holistic enterprise development are determined. It is revealed that in the synectic approach to the intellectualization of managing the holistic enterprise development there are no creative tools and generation technologies that can radically overcome thinking stereotypes by using fundamentally different thinking mechanisms: analogies, associations, metaphors and images. A synectic approach to the intellectualization of management of holistic enterprise development is proposed. Practical value. It is determined that the synectic approach to the intellectualization of management of holistic enterprise development consists in uniting individual participants in the creative process into a single group for the joint formulation and solution of specific problems using criticism, comparisons and analogies. This can significantly improve the effectiveness of management functions in the enterprise. 
Keywords:Synectic approach, Management intellectualization, Holistic development, Staff, Company
File of the article:EV20201_145-151.pdf
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Editor-in-Chief

Makurin A. A., Doctor of Economic Sciences, Professor, Department of International Relations and Audit, Dnipro University of Technology


Deputy Editors-in-Chief:

Buleev I. P., Doctor of Economic Sciences, Professor, Chief Researcher, Department of Enterprise Economics, Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Ukraine

Vahonova O. H., Doctor of Economic Sciences, Professor, Head of the Department of Applied Economics, Entrepreneurship and Public Administration, Dnipro University of Technology


Chair of the Editorial Board

Bezuhla L. S., Doctor of Economic Sciences, Professor, Head of the Department of Tourism and Enterprise Economics, Dnipro University of Technology


Members of the Editorial Board:

  • Andrii Andriiovych Makurin, Doctor of Economic Sciences, Professor, Professor at the Department of International Relations and Audit, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0001-8093-736X
  • Oleksandra Hryhorivna Vahonova, Doctor of Economic Sciences, Professor, Head of the Department of Applied Economics, Entrepreneurship and Public Administration, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0001-6553-7771
  • Liudmyla Serhiivna Bezuhla, Doctor of Economic Sciences, Professor, Head of the Department of Tourism and Enterprise Economics, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-6520-4325
  • Maryna Illivna Ivanova, Doctor of Economic Sciences, Professor, Professor at the Department of Management, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-1130-0186
  • Oksana Vitaliivna Bashtannyk, Doctor of Sciences in Public Administration, Professor, Professor at the Department of History, Political Theory and Law, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0003-4067-3261
  • Olena Olehivna Akhmedova, Doctor of Sciences in Public Administration, Associate Professor, Professor at the Department of Tourism and Hotel and Restaurant Business, Kyiv National University of Technologies and Design, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0003-1573-7710
  • Mykola Petrovych Horodyskyi, Candidate of Economic Sciences, Associate Professor, Zhytomyr Polytechnic State University, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-2093-5263
  • Eleonora Yuriivna Tereshchenko, Candidate of Economic Sciences, Associate Professor, Associate Professor at the Department of Enterprise Economics and Finance, Kyiv National University of Trade and Economics, Ministry of Education and Science of Ukraine, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0003-2272-5224
  • Valentyna Andriivna Pavlova, Doctor of Economic Sciences, Professor, Professor at the Department of Entrepreneurship, Alfred Nobel University, Dnipro, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-6762-8041
  • Ivan Petrovych Buleev, Doctor of Economic Sciences, Professor, Chief Researcher, Department of Enterprise Economics, Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-7912-3649
  • Olha Volodymyrivna Zakharova, Candidate of Economic Sciences, Associate Professor at the Department of International Economic Relations, Vasyl Stefanyk Carpathian National University, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-8718-0205
  • Joanna Rosak-Szyrocka, PhD, Assistant Professor at Częstochowa University of Technology, Poland
    https://wis.pcz.pl/wykladowcy---sprawozdawczosc/dr-joanna-rosak-szyrocka
    https://orcid.org/0000-0002-5548-6787
  • Jolanta Miko Nalivaike, Doctor of Social Sciences, specializing in Management, Vice-Dean of the Faculty of Business Management, Associate Professor at the Department of Management, Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0003-1009-4111
  • Marat Kuralbekovich Kamysbayev, Doctor of Economic Sciences, Professor, Department of Management and Mathematical Economics, Kazakh National Research Technical University, Almaty, 050000, Kazakhstan, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-6952-6030
  • Jan Skonieczny, PhD in Economics, Assistant Professor at the Department of Organization and Management, Wrocław University of Science and Technology, Poland, This email address is being protected from spambots. You need JavaScript enabled to view it.
    https://orcid.org/0000-0002-1027-991X

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