| Annotation: | In the article possibilities of increase in the level of competitiveness are certain by industrial enterprises in the conditions of realization of strategies of their development. Theoretical and methodological basis of research are the scientific developments of home and foreign scientists, related to the competitiveness as priority economic factor of strategic development and functioning of industrial enterprise in a changeable environment, materials of the specialized scientific conferences and symposiums. The research showed that strategic changes that come forward as a mortgage of creation of future competitive edges are the result of providing the protracted development of enterprise in the corresponding competition terms of business. It is shown that the basic condition of development and effective functioning of modern enterprises in market conditions is high competitiveness, and the main feature of development of industrial enterprises on microeconomic level is, first and foremost, a general strategic orientation to the markets of sale, source of supply, and also to placing of production facilities in different countries of the world. There are analysed general competitive strategies that provide the business level of the diversified enterprise and business level of his management. Special attention is focused on the necessity of development of global strategy, that allows to use the resources got in one part of the world, to win competition over other, aimed at development and improvement of competition position of enterprise in the future. The process of managing a competitiveness and implementation of functions of administrative activity phases is investigated at all levels of the sensor-based system of organization, which is the necessary condition of realization of strategy of development of enterprise. The obtained results of the research make the basis for the scientific ground of competitiveness management process that is the necessary condition of realization of strategy of enterprise development. The expediency of study and analysis of existent strategies as an instrument of forming competitiveness, and also forming personal strategic development on this basis. |
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