| Annotation: | Methods. The results of the study were obtained using the methods of abstraction – in determining the essence of the category of «FinTech»; general and special – in establishing the unity of existing concepts of financial technologies; the systems method was used in the construction of relationships between the implementation of FinTech products in the enterprise and the effectiveness of its activities, the generalization method – in determining the external and internal barriers to the implementation of FinTech in enterprises. Results. The significant role of the application of financial technologies in the modern conditions of economic development both at the national and global levels has been established. The types of FinTech that can be used in the activities of small and medium enterprises of Ukraine are shown, and components which contribute to certain types of efficiency of use of financial technologies by enterprises are pointed out. It was found that with the use of FinTech, small and medium enterprises have the opportunity to enter new markets, which at one time were the prerogative of only large enterprises. It is established that the Internet and digital technologies, in the conditions of increasing competition, open opportunities for enterprises to streamline their activities and ensure lower production costs. The main external and internal barriers that companies may face when implementing FinTech in their current activities are also identified. Novelty. During the analysis of scientific sources on FinTech-transformation of the financial market, the main FinTech products available for Ukrainian small and medium-sized businesses were identified, and the ones that can be used to increase the efficiency of their activities, increase competitiveness in domestic and foreign markets, and reduce funding costs. Practical value. There are offered ways to improve the functioning of enterprises in terms of FinTech-transformation of the financial market, which include a list of products of financial and digital technologies and steps for their implementation. |
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