| Issues | Sections | Authors | Keywords |
Article
| Issue: | 2022 №4 (80) |
| Section: | Entepreneurship and economics of enterprise |
| UDK: | 658.012.32 |
| DOI: | https://doi.org/10.33271/ebdut/80.115 |
| Article language: | Ukrainian |
| Pages: | 115-122 |
| Title: | Strategies for socially responsible interaction of business with stakeholders |
| Authors: | Bieloborodova M. V., Dnipro University of Technology, Khadzhynova O. V., SHEI «Priazovsky State Technical University», Belopolskyi M. H., SHEI «Priazovsky State Technical University» |
| Annotation: | Methods. The following general scientific and specific methods were used for the research: theoretical generalization – when exploring an international and regional experience of small and medium-sized businesses social responsibility, method of general and specific – when summarizing existing approaches to the classification and management of stakeholders, system approach – to justify the strategies of business interaction with stakeholders based on the imbalance ratio. Results. A socially responsible business can effectively build and implement a strategy of interaction with a certain group of stakeholders only if it achieves a realistically possible balance between its diverse expectations. It is necessary to understand which groups of stakeholders, with all their expectations from the resource exchange with business, make the greatest contribution to the existing imbalance of relations. The result of solving this task will be two vectors: ideal resource exchange and real resource exchange. The difference in the structures of these vectors will indicate the imbalance of the existing resource exchange in the system of business interaction with its interested parties. Novelty. It has been proven that small businesses have an increased need for strong personal relationships with local communities and authorities. The formula for the imbalance ratio, which indicates the imbalance of the resource exchange of a fixed group of stakeholders with business is proposed. The smaller the value of this ratio in the group, the more balanced its resource exchange, and vice versa. Interaction will be effective for both parties if neither of them wants to change anything in the existing relations. Such relations can be called balanced. Accordingly, depending on the value of the imbalance ratio, four types of business interaction strategies with stakeholder groups can be distinguished, namely: influence strategy, request satisfaction strategy, protection strategy, cooperation strategy. Practical value. It is necessary for companies to determine the importance of stakeholders according to their resource contribution to the relationship with business. Strategic planning of interaction with groups of stakeholders based on optimization of the imbalance ratio enables regional small and medium-sized business to achieve socio-economic results in the most optimal way. |
| Keywords: | Interested parties, Stakeholders, Stakeholder management, Matrix, Resource exchange, Strategy, Corporate social responsibility, Small and medium business, Imbalance ratio, Stakeholder expectations |
| File of the article: | EV20224_115-122.pdf |
| Literature: |
|
Archive