The essence of enterprise strategy and classification of its types

Dovbnya S. B.; Papusha I. V.

Article

Issue:	2023 №2 (82)
Section:	Economics of enterprise
UDK:	338.242.2
DOI:	https://doi.org/10.33271/ebdut/82.152
Article language:	Ukrainian
Pages:	152-160
Title:	The essence of enterprise strategy and classification of its types
Authors:	Dovbnya S. B., Ukrainian State University of Science and Technology, Papusha I. V., Ukrainian State University of Science and Technology
Annotation:	Metods. As a result of the conducted research, the modern concept of strategy was formulated using the methods of comparison and generalization; improvement of the strategy classification was carried out with the use of methods of analysis and synthesis; and also, thanks to the modeling method and the tabular-graphic method, the mechanism of forming the company’s strategy is proposed and the characteristics of its individual stages are given. Specific economic methods of research were also used – the method of observation and data collection and the method of grouping. Results. The article is devoted to the study of the evolution of the company's strategy as an economic category and the main element of strategic management. A modern understanding of the concept of «enterprise strategy» has been formed. Disagreements were revealed regarding the definition and characteristics of types of enterprise strategy, methods of its classification. An updated modern interpretation of the concept of «enterprise strategy» was formed, the main types of strategy at different hierarchical levels were characterized according to the essence, functional features, expected outcomes, etc. A mechanism for forming the company’s strategic set is proposed, which involves implementation in a logical sequence of stages, which ensures the validity of the process of forming the company’s strategy. Novelty. In the process of scientific research, a modern understanding of the essence of the concept of «enterprise strategy» was proposed, which includes a combination of three approaches to clarifying its essence; the classification of strategies, which considers them according to the hierarchical level in the enterprise, has also been improved. Practical value. The owners and management of the enterprise are offered an easy-tounderstand scheme for choosing a certain strategy and a mechanism for its formation to ensure successful strategic management of production activities.
Keywords:	Enterprise strategy, Classification of strategies, Strategic management, Corporate strategy, Competitive strategy, Functional strategies, Operational strategy, Strategy formation mechanism
File of the article:	EV20232_152-160.pdf
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