| Annotation: | Methods. The methodological basis of the study was the following methods of scientific research: abstraction – when determining the essence of the concepts of «investment potential», «investment climate» and «investment attractiveness»; general and specific – when establishing the difference in the essence of the specified categories; systemic approach – when forming approaches to assessing the investment attractiveness of countries around the world. Results. During the study, it was established that the concept of «investment attractiveness» is a complex category that is meaningfully developed on the basis of the concepts of «investment potential» and «investment climate». The first concept reflects the set of resources and conditions that a certain territory is endowed with and which can potentially be used for the implementation of investment activities, while the second one is a set of legal, social, political, economic and other factors that form the environment of investment activities. The most common methods of assessing investment attractiveness, which are guided by international state and non-state organizations and on the basis of which representatives of international business are given the opportunity to assess the current situation from different sides and make decisions on the directions of capital investment. Based on the analysis of data on the directions of foreign direct investment in the world for the period from 2010 to 2025, their inflow was determined mainly to countries that are characterized by relative stability. Novelty. A categorical formulation of the concepts of «investment potential», «investment climate» and «investment attractiveness» is provided. The diversity of focuses in the methods of international state and non-state organizations that provide an assessment of the components of the investment attractiveness of countries around the world is revealed. For a more thorough analysis of the investment attractiveness of countries, it is proposed to use data on the geography of real flows of foreign direct investment along with such an assessment. Based on the analysis of such data for the period from 2010 to 2025, a change in the motivation of international business was identified, namely, a focus more on risks than costs when comparing the expected profitability of investment projects. Practical value. The results of the study can be used by representatives of international business in forming an idea of the investment attractiveness of a particular national economy. Unlike existing approaches, they allow for a more thorough assessment of the situation and effective decisions. |
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