Economic Bulletin of the National Mining University



Issue:2015 №3 (51)
Section:Economics of enterprise
Article language:Ukrainian
Title:Conceptual bases of formation of marketing information systems in business
Author:Pedko I. A.
Annotation:The conceptual basis for the formation of marketing information systems of industrial enterprises is discussed. It is proved that the unfavorable business climate increases the importance of effective marketing information system, which is a source of reliable information for making management decisions aimed at reducing the risks of industrial enterprise. A classification of marketing information, which has an applied focus on the creation of special databases, is offered. 
Keywords:Marketing system, Industrial enterprise, Business climate, Management decision
File of the article:EV20153_110-117.pdf