Economic Bulletin of the National Mining University

 

IssuesSectionsAuthorsKeywords

Article

Issue:2020 №1 (69)
Section:Marketing
UDK:658.8 : 339.138
DOI:https://doi.org/10.33271/ev/69.177
Article language:Ukrainian
Pages:177-186
Title:Criteria model for evaluating the partnership effectiveness for the industrial enterprise
Author:Kuvaieva T. V., Dnipro University of Technology
Annotation:Methods. The results are obtained with the following methods: theoretical generalization in determining the essence of the category «marketing partnerships»; logical and analytical methods in establishing unity and difference in the strategic goals of enterprises in partnership; methods of economic analysis of enterprises in substantiating indicators of achieving the strategic goals of the partnership; standard methods of multicriteria optimization in the synthesis of a criterion for assessing the effectiveness of partnerships of industrial enterprises. Results. It was established that the participation of enterprises in a partnership may be determined by receiving several values. It is shown that there are different approaches to the systematization of these values. It was revealed that such values can be variables that affect the success of relationships, namely economic, technical, service, social benefits, as well as behavioral and strategic aspects. It is proved that for the forming of the interaction strategy of enterprises based on marketing partnerships in Ukraine, it is advisable to use several generally accepted models of motive accounting. There is justified the criteria-based model of multi-factorial assessment of the effectiveness of partnerships that take into account the goals of the enterprise through the formation of a performance assessment of the motives related to production, logistics, marketing processes, and a group of indicators that evaluate relationships. Novelty. It is established that there is differentiation and individuality of strategic objectives of enterprises participation in the partnership, which leads to the multidirectional of their activity vectors and requires a comprehensive assessment of the effectiveness of partnerships. Practical value. A methodological approach for evaluating the effectiveness of partnership relations of the enterprise based on achieving the target indicators of the enterprise participation in partnerships and further adjustment of the marketing strategy is proposed. 
Keywords:Partnership marketing, Partnership effectivness, Relationships, Balanced score card, Marketing values, Logistic motives, Production motives, Marketing motives, Strategic goals, Partnership, Interaction strategy
File of the article:EV20201_177-186.pdf
Literature:
  • 1. Pokaznyky strukturnoi statystyky po subiektakh hospodariuvannia z rozpodilom za yikh rozmiramy. Retrieved from http://www.ukrstat.gov.ua/.
  • 2. Monitorynh reiestratsiynykh danykh ukrainskykh kompaniy. Retrieved from https://opendatabot.ua/.
  • 3. Farmer, D., & Macmillan, K. (1978). The benefits of reducing opportunism in buyer-supplier relationships. Purchasing and Supply Managemen, 10-13.
  • 4. Harrigan, K. R. (1988). Joint ventures and competitive strategy. Strategic Management Journal, 9(2), 141-158. doi:10.1002/smj.4250090205
  • 5. Barclay, D. W. (1992). Organizational Buying Out- comes and Their Effects on Subsequent Decisions. Euro- pean Journal of Marketing, 26(4), 48-64. doi:10.1108/03090569210012417
  • 6.Yang, Q., Liu, Y., & Li, Y. (2019). How do an alli- ance firm’s strategic orientations drive its knowledge acquisition? Evidence from Sino-foreign alliance part- nership. Journal of Business & Industrial Marketing, 34(2), 505-517. doi:0.1108/jbim-05-2018-0158
  • 7. Shaw, R. (2002). Relationship Marketing: Exploring Relational Strategies in Marketing. Interactive Marketing, 3(3), 291-292. doi:10.1057/palgrave.im.4340142
  • 8. Vanags, A., Ābeltiņa, A., & Zvirgzdiņa, R. (2018). Partnership strategy model for small and medium enter- prises. Problems and Perspectives in Management, 16(1), 336-347. doi:10.21511/ppm.16(1).2018.33
  • 9. Brown, J. R., Crosno, J. L., & Tong, P. Y. (2019). Is the theory of trust and commitment in market- ing relationships incomplete? Industrial Marketing Management, 77, 155-169. doi:10.1016/j.indmarman.2018.10.005
  • 10. Anderson, J. C., Jain, D. C., & Chintagunta, P. K. (1992). Customer Value Assessment in Business Markets: Journal of Business-to-Business Marketing, 1(1), 3-29. doi:10.1300/j033v01n01_02
  • 11. Wilson, D. T., & Jantrania, S. (1994). Under- standing the Value of a Relationship. Asia-Australia Marketing Journal, 2(1), 55-66. doi:10.1016/s1320-1646(94)70278-1
  • 12. Ford, D., & McDowell, R. (1999). Managing Business Relationships by Analyzing the Effects and Value of Different Actions. Industrial Marketing Management, 28(5), 429-442. doi:10.1016/s0019-
  • 8501(99)00065-6
  • 13. Gundlach, G. T., Achrol, R. S., & Mentzer, J. T. (1995). The Structure of Commitment in Exchange. Journal of Marketing, 59(1), 78. doi:10.2307/1252016
  • 14. Fruchter, G. E., & Sigué, S. P. (2005). Trans- actions vs. Relationships: What Should the Company Emphasize? Journal of Service Research, 8(1), 18-36. doi:10.1177/1094670505276629
  • 15. Reshetilova, T., & Kuvaeva, T. (2017). Vybir innovatsiinoi marketynhovoi stratehii promys-lovoho pidpryiemstva na zasadakh partnerstva. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky, (2), 130-135.
  • 16. Gershun, A., Gorskiy, M. (2004). Tehnologii sbalansirovannogo upravleniya. Moskva: ZAO Olimp. - Biznes.
  • 17. Kaplan, R. & Norton, D. (1992). Measures then drive Performance . Harvard Business Review, 70, 1, 71-79.
  • 18. Tarasiuk, H. & Shvab, L. (2003) Planuvannia diialnosti pidpryiemstva. Kyiv: Karavela.
  • 19. Krykavskyi, Ye. (2004) Lohistyka. Dlia ekonomistiv. Lviv: Vydavnytstvo Natsionalnoho universytetu «Lvivska politekhnika».
  • 20. Ferris, P. (2009) Marketingovyie pokazateli per. s angl. A. Shamray. Dnepropetrovsk: Balans Biznes Buks.
  • 21. Lylyk, I. & Kudyrko, O. Marketynhovi doslidzhennia: keisy ta sytuatsiini vpravy. Praktykum. Kyiv: KNEU
  • 22 Reshetilova, T. B., & Kuvaieva, T. V. (2018). Modeling of business forms of the industrial enterprise in the conditions of high instability of the external envi- ronment. Scientific Bulletin of National Mining Univer- sity, 1, 124-132. doi:10.29202/nvngu/2018-1/5
  • 23. Šonková, T., & Grabowska, M. (2015). Cus- tomer engagement: transactional vs. relationship market- ing. Journal of International Studies, 8(1), 196-207. doi:10.14254/2071-8330.2015/8-1/17
nike lunar forever 2 mens cheap shoes sale store
  • Economic theory (current issues of modern economic theory, economic history and history of economic thought);
  • International economic relations (theory and practice of international economic relations, globalization problems, specifics of socioeconomic and sustainable development of the countries of the world)
  • Entrepreneurship and economics of enterprise (theoretical and practical issues of development of branches of national economy)
  • Finances (laws and mechanisms of financial market operation, financial support of enterprises)
  • Accounting and audit (research of methodology, methods and organization of accounting, analysis, audit and audit of financial and economic activities of enterprises and the tax system)
  • Environmental management (issues of raising utilization efficiency of environmental management, resources saving issues, problems of search and feasibility study of raw material sources, directions and efficiency of the state economic policy in resource saving and environmental protection)
  • Management (theoretical and practical issues of management in economic activities)
  • Econometrics in management decision making (scientific substantiation of efficient management decision making methods in branch and enterprise economy)
  • Мarketing (theoretical and practical issues of marketing approach to branch and enterprise development)
  • Public administration (the study of state system of economy regulation, functions, management structures of different levels, the issues of organizational and economic mechanism of state support of entrepreneurship, activation of local communities’ activities)
NIKE AIR HUARACHE

Please, note the following instructions to submit your full papers to the journal: the journal will consider previously unpublished papers in Ukrainian or English languages that should relate to the theoretical and practical profile and follow the guidelines:

1. The paper limit is 8–12 pages (single-spaced type), to be submitted electronically via e-mail.

2. For authors with no Dr. Sc. degree in Economics the paper will be submitted with a review by a Dr. Sc. in Economics to justify its novelty and practical value.

3. Each paper must accompany a completed corresponding author form which includes author’s Surname, Name and Patronymic, scientific degree, academic title, work place, position, business and home postal addresses, phone and fax number, e-mail address. Also include the office of Nova Poshta, for the copy of the Bulletin issue with the author’s publication to be sent to.

4. In case the author (authors) wish to get additional copies of the issue, this should be noted separately in the author form.

Article layout

The article starts with UDC index (left aligned, no indentation)

Next line (no line skip) is the title of the article (in capital letters, full page format).

After a line skip are the author’s initials and surname, scientific degree, academic title, place of work or study, address (comma separated). Full page format.

After a line skip is the abstract (1800 characters) in the language of the article. Abstract contains information about specific scientific results obtained in the course of the study, the level of their novelty, propositions concerning their solutions and practical value of the obtained results. In the next line (no indentation) are keywords (10-12 words) in full page format.

After a line skip is the main text (two columns format) which includes the following parts:

problem statement in general and its correlation with important scientific or practical tasks;

analysis of recent papers containing the solution of the above problem for the authors to ground their research (references are required), determination of previously unsolved parts of a general problem discussed in the article;

aim of the article (statement of purpose);

materials and methods of the research with full justification of the received scientific results;

conclusions of the research and perspectives for further scientific development in the sphere.

After a line skip is References (two column format). Bibliographic description is done according to GOST DSTU 7.1:2006 “The system of standards on information, library and publishing service. Bibliographic entry. Bibliographic description. General requirements and rules of composition” (State Commission for Academic Degrees and Titles of Ukraine Bulletin, #3, 2008).

After a line skip are abstracts (1800 characters each) in English languages with keywords in the appropriate language (6-10 words), full page format. Abstracts start with the title of the article (full page format, capitalized), author’s initials and surname, scientific degree, academic title, place of work or study in italics, full page format.

Guidelines:

  • title: Times New Roman – 12 pt, bold, capitalized;
  • subheading: Times New Roman – 12 pt, bold;
  • author’s initials and surname, degree, title, place of work or study, E-mail – 12 pt, italics;
  • main text, UDC – 12 pt;
  • abstracts, keywords – 12 pt;
  • references – 10 pt.

2.5 сm upper and lower margin, 2.0 сm left and right margin, two column format for the main text and references, 0.7 cm between columns. Paragraph indentation – 1.0 cm, single spacing.

Style and format

Formulas are printed in Equation Editor (MathType v. 4–5). Figures in the paper must be included as Microsoft Word object, grouped in a separate window created as “text box” or “Word picture”. Figures must be gray shade or pattern fill. Graphs are accepted in Microsoft Excel or standard graphics editors (Corel Draw, Adobe Illustrator) inserted in the text as objects. If graphic editors are used, the figure can be submitted as separate files linked to the text. Raster graphic objects must be submitted in uncompressed TIFF format with resolution 300 dpi or higher. Images must not be compressed into JPEG or GIF format, as quality loss is inevitable. Schemes with text can be done in the above graphic editors or Microsoft Word, in the latter case every window must be done as text box connected with other boxes by lines or arrows and then grouped. Font size in figures must be 10pt or bigger. Captions should be grouped with figures, font size – 12 pt.

The Bulletin has publication fees of 900 UAH regardless of the number of pages in the article. Additionally, 100 UAH is charged for DOI prefix..

The article is reviewed within two weeks.

The journal is published on: January 30th, March 30th, June 30th, September 30th.

『アディダス』に分類された記事一覧

Address:

Department of Economic Theory and International Economic Relations, NTU "Dnipro Polytechnic", Yavornitsky Avenue, 19, Dnipro, Ukraine, 49005.

 

Telephones: +380 (56) 47-15-66, 380 (97) 115-75-45 - Senior Editor Nina Cherchenko Albertivna.

 

 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

30 Winter Outfit Ideas to Kill It in 2020 - Fashion Inspiration and Discovery

More Articles...