Economic Bulletin of the National Mining University

 

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Article

Issue:2016 №4 (56)
Section:Econometrics in management decision making
UDK:339.138
Article language:Ukrainian
Pages:148-155
Title:Model of decision making process of industrial enterprise participation in the exhibition with regard to consumer demand
Author:Shynkarenko N. V.
Annotation:Optimization economic-mathematical model and the algorithm of economic-mathematical modeling are developed based on the multi-attribute theory of utility considering the level of demand on products of current consumers and possible actions of competitors, which can be used for decision making in selecting the exhibitions for participation. There are shown the possibilities of the model to consider various informativeness of exhibitions, and also to have informational impact on consumers and competitors in order to achieve the maximum benefit from participation in a number of exhibitions. 
Keywords:Industry enterprises, Exhibition activities, Economic modeling, Multi-attribute theory of utility
File of the article:EV20164_148-155.pdf
Abstract:EV20164_148-155en.pdf 
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