Economic Bulletin of the National Mining University




Issue:2021 №1 (73)
Section:Economic theory
Article language:Ukrainian
Title:Values as the basis of corporate culture
Authors:Prushkivskyi V. H., Zaporizhzhia Polytechnic National University,
Prushkivska E. V., Zaporizhzhia Polytechnic National University,
Lytovka V. A., Zaporizhzhia Polytechnic National University
Annotation:Methods. The results are obtained with the following methods: abstraction – in determining the essence of the concept of «corporate culture»; comparative analysis – in establishing differences between approaches to the classification of corporate values; synthesis – when forming recommendations for companies on the need to make changes to the value-based management system during the pandemic. Results. The variety of approaches to corporate culture management depending on the analysis of structural elements of the organization is revealed. It is shown that an important element is the norms and values that change and evolve over time. The analysis of approaches by various scientists (S. Schwartz, P. Cardona, K. Rey, I. Malbashich, N. Posarych, S. Dolan, S. Garcia) to their classification is carried out. These approaches have been shown to be important for a comparative analysis of the values of international companies. Based on the analysis of Fortune 100 companies, it is shown that corporate culture has «old» and «new values», which determines the differences between organizations of the twentieth century (support the culture of control) and those operating in the 21st century (characterized by the culture of learning and development). Novelty. The analysis of the analytical reports of international companies and firm practices in the pandemic found that corporate values played an integrative role for businesses. Companies have begun to make changes to their value-based management system to achieve the goals of quality, safety, sustainable development, social justice, equality and environmental awareness. Practical value. A system of measures has been proposed to achieve success in establishing the values of security, sustainable development, social justice, equality and environmental awareness. In particular, companies need to build a high level of trust in employees and consumers, which, in addition to competence, requires them to show humanity and ensure transparency by providing information both «top-down» and «bottom-up» through various channels. Owners and top management have to play a leading role in the formation and dissemination of new values. 
Keywords:Corporate culture, Values, Value management, Culture of learning and development, Pandemic
File of the article:EV20211_045-054.pdf
  • 1. Dolan S.L., Garcia S. (2002). Managing by values: Cultural redesign for strategic organizational change at the dawn of the twenty-first century. Journal of Management Development, 21 (2), 101-117.
  • 2. Vyklyky ta trendy v HR 2020: ohliad keisiv nominantiv Premii HR-brend. Retrieved from kejsiv-nominantiv-premiyi-hr-brend/.
  • 3. Braun, D., & Kramer, I. (2018). Korporativnoe plemya. Chemu antropolog mozhet nauchit top- menedzhera. Moskva: Alpina Pablisher.
  • 4. Gold, K. (1982). Managing for Success: A comparison of the private and public sectors. Public Administration Review, Nov. -Dec., 568-575.
  • 5. Coleman, J. (2013). Six Components of a Great Corporate Culture. Harvard business review, 6. Retrieved from: of-culture.
  • 6. Shein, E.H. (1985). Organizational Culture and Leadership: A dynamic view. San Fransisco. CA. : Jossey-Bass Inc.
  • 7. Peters T.J., Waterman R.H. (1982). In Search of Excellence: Lessons from America’s Best-Run Companies Harper & Row, New York .
  • 8. Androsova, O.F. (2017). Vyznachennia i sutnist korporatyvnoi kultury v suchasnomu upravlinni. Skhidna Yevropa: ekonomika, biznes ta upravlinnia, 6(11), 224-233.
  • 9. Demuz, I.A., Zlenko, A.N., & Isaykina, E.D. (2019) Formirovanie korporativnoy kultury: mirovoy opyt i ukrainskie realii, (40), 77-85. Retrieved from
  • 10. Zolotarova, O.V., Klementieva, O.Yu. (2017). Zarubizhnyi dosvid formuvannia korporatyvnoi kultury ta mozhlyvosti yoho adaptatsii vitchyznianym biznesom. Efektyvna ekonomika (12). Retrieved from
  • 11. Tkachuk, L., & Tkachuk, M. (2018). Kontseptsiia upravlinnia za tsinnostiamy yak novyi pidkhid u menedzhmenti zakladu vyshchoi osvity. Studia Zarządzania i Finansów Wyższej Szkoły Bankowej w Poznaniu, (14), 41-49.
  • 12. Prushkivskyy, V.H, & Lytovka, V.A. (2019). Osoblyvosti rozvytku korporatyvnoi kultury meta- lurhiynykh pidpryiemstv. Ekonomichnyi visnyk Natsion- alnoho hirnychoho universytetu, 2(66), 108-115.
  • 13. Leonteva, L.S. (2004). Organizatsionnaya kultura: regionalnyj aspekt. Moskovskaya mezhdunarodnaya shkola biznesa «MIRBIS» (Institut); Institut gosudarstvennogo i munitsipalnogo upravleniya MUBiNT, Moskva.
  • 14. Bek, D.E., & Kovan, K. (2010). Spiralnaja dinamika. Upravljaja cennostjami, liderstvom i izmenenijami v XXI veke. Moskva: BestBusinessBooks.
  • 15. Posner, Barry Z. (2010). Another Look at the Impact of Personal and Organizational Values Congruency. Journal of Business Ethics, 97(4), 535-541. doi = {10.1007/s10551-010-0530-1}
  • 16. Malbašić, I. & Posarić, N. (2017). A Compari- son of the Organizational Values of the World's Largest Companies with the Organizational Values of Large Croatian Companies: A Balanced Approach. Management international conference (Venice, Italy, 24-27 May) Retrieved from
  • 17. Schwartz, Shalom H. (1992). Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. Advances in Experimental Social Psychology, 25: 1-65.
  • 18. Schwartz, Shalom H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2(1).
  • 19. Cardona, Pablo, and Carlos Rey. (2008). Management by Missions. Basingstoke: Palgrave Macmillan.
  • 20. Dolan, S.L., Garcia, S., & Richley, B. (2006). Managing by Values. McGraw-Hill: London
  • 21. Kabalina, V.I., Cheglakova, L.M. (2013). Korporativnye Tsennosti v upravlenii rossiyskimi kompaniyami. Rossiyskiy zhurnal menedzhmenta, 11(3), 5-30. Retrieved from
  • 22. Dolan, Simon L. (2011). Coaching By Values: A Guide To Success in the Life of Business and the Business of Life. Bloomington, IN: iUniverse Publishing.
  • 23. Deloitte. 2021 consumer products industry outlook. Retrieved from business/articles/consumer-products-industry- outlook.html.