| Annotation: | Methods.The theoretical and methodological basis of the study is the scientific works of domestic and foreign scientists related to various issues of the development of the field of medical and health-improving services, the prospects for the development of health tourism, the study of health tourism as an important area of activity in the regions; legislative and regulatory acts of Ukraine in this area, materials of specialized scientific conferences and symposia. Results. It is established that medical and health-improvingtourism is a promising and effective direction in the territorial aspect, in this regard, this type of tourism is proposed to be considered as a priority area of regional tourism policy. Specifics of formation of the system of organizational-economic and institutional conditions and factors of sustainable development of medical and healthimproving tourism are considered. The problems and prospects of functioning and further development of the sphere of medical and health-improving services in Ukraine are analyzed, and also the basic principles of the state management of medical and health-improving tourism for its sustainable development are formulated. Novelty.Practical recommendations for public administration, promotion and sustainable development of health tourism in the region are substantiated and developed, taking into account its interaction with other subsystems of tourism. Practical recommendations for the formation of strategic goals and objectives aimed at the sustainable development of medical and health-improving tourism have been formulated. Practical value. The results of the study are the basis for the sustainable development of medical and health-improving tourism, which is able to strengthen the health of the population, improve the quality of life and demographic situation in the country; to develop the infrastructure of medical and health-improving territories; to provide economic stability and profitability of all medical and health-improving complex. |
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