| Annotation: | Methods. General and specific methods were used in the process of conducting the research, such as: dialectical method of cognition – while studying the evolution of the legal field of franchising in the USA; induction and deduction – while forming hypotheses about the mechanism of pre-contractual and post-contractual relations between the parties to protect franchisees; scientific abstraction – while establishing the essence of franchising; systems analysis – while studying the interaction of franchise activity subjects; method of comparison – while comparing the legal environment of franchising in Ukraine and abroad. Results. Different approaches of domestic and foreign scholars, as well as the provisions of the legal framework of Ukraine and the world regarding the definition of «franchising» are analyzed. There are identified the essential features of franchising and its features depending on the form in which the franchisor provides the franchisee with goods or services. The main factors influencing the development of franchising are determined. It is established that the development of franchising contributes to the growth of small and medium enterprises, which has a positive impact on the development of the national economy. Novelty. On the basis of the study of the basic principles of running the successful business in the form of franchising and highlighting the specifics of the formation of regulatory and legal support for its effective development in developed countries, general principles of regulating the relationship between franchisor and franchisee to form its effective development in Ukraine are formed. Practical value consists in the analysis of the state and prospects of franchising business in Ukraine, as well as in the development of recommendations for the formation of regulatory and legal support for its effective development. |
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