| Annotation: | Methods. The results were obtained with the application of the following methods: analysis and synthesis – when highlighting the essence of change management; structural-logical and semantic analysis – to clarify and organize terminology; comparison – to systematize types of content and determine the differences between models of change management systems; system analysis – to develop tasks of models and change management processes; logical generalization of the results – for the development of recommendations and conclusions. Results. Approaches to the definition of change management were considered, the essence of the concept of change management was analyzed, the scope of its application and its place in enterprise development management were determined. The peculiarities of the application of change management in the activities of industrial enterprises are analyzed. The main differences in the concepts of change management have been identified and the stages on which enterprises need to focus in order to successfully implement changes have been identified, such asanalysis of the company's needs and assessment of the possible consequences of changes, development of a change plan, implementation of changes and evaluation of results. The most popular models of change management are considered, in particular, models based on technological or social approaches, models that use communication and employee involvement to achieve the goal. The characteristics of the models are provided, their features are defined, and their advantages and disadvantages are analyzed. The characteristics of the most common change management tools, as well as methods of analyzing and forming the results of changes, are provided. Based on Levin's three-stage approach, the stages of the most common change management models were analyzed. The main challenges and obstacles to the implementation of changes at the enterprise are characterized. The main directions of improving the application of change management for modern Ukrainian enterprises are outlined. Novelty. A comprehensive approach to the analysis of change management models has been developed, which contains conceptual provisions regarding the stages of change management, tasks and goals of each stage, as a toolkit for improving activities to ensure the development of industrial enterprises. Practical value. The research made it possible to analyze different approaches to change management and identify their main principles and differences. The results of the study will allow to choose the optimal approach to change management and form the stages of their implementation, reveal actions that can be used to reduce the impact of additional obstacles to the implementation of changes. The results of the study are useful for enterprises that strive to effectively manage change and achieve success in a rapidly changing business environment. |
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