| Annotation: | Methods. In recent years, marketing has reached a point of evolution where adapting to digital trends is essential. In many situations, the platforms used for online promotion include algorithms to identify the best combinations. Specific research methods were used: analysis and synthesis - when identifying new trends in digital marketing, in particular, the use of keywords for sustainable business; classifications – for grouping the most common keyword research tools in digital marketing. Results. The article provides research that highlights the current position of digital marketing. It has been demonstrated that a new sub-industry is actively growing in the modern marketing industry – automated marketing, which is characterized, among other things, by the inclusion of voice search in marketing or keyword identification methods. and the inclusion of voice search in marketing or keyword identification methods. The most common keyword research tools in digital marketing are identified, the effectiveness of their application in the practical activities of a marketer is shown. The results of the authors in this article show a change from digital marketing to intelligent marketing using artificial intelligence. Novelty. Modern trends in the development of digital marketing are identified, and the specifics of its new form – Intellectual marketing – are highlighted. Features of adapting the modern marketing model to artificial intelligence are demonstrated. Practical value. The paper reviews the current state of artificial intelligence in marketing processes and provides a consistent model using an intelligent marketing solution that can improve website visibility through keywords. |
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