| Annotation: | Methods. In the course of the analysis of forms and types of digital technologies and determination of their impact on modern society, the following methods of scientific knowledge were used: analysis and synthesis made it possible to determine the types of digital services and to single out the main forms of digital technologies. With to the application of the general and special method, specific differences of various forms and types of digital technologies were determined. The methods of induction and deduction made it possible to determine the advantages and disadvantages of digital technologies. Results. The article examines modern digital technologies that are rapidly developing and changing the way people interact and the forms of doing business. They open up new opportunities for innovation and economic growth, and at the same time create adaptation challenges and potential risks. The results of the study demonstrate the consequences of digitalization, namely: changes in the structure of the economy as a result of which, on the one hand, new business models are formed and jobs are created, and on the other hand, unemployment increases due to automation and replacement of human labor by artificial intelligence. It has been proven that businesses can use digital technologies to improve production and supply processes, reduce costs and increase productivity. Automation, the Internet of Things and data analysis contribute to effective management. At the same time, the increase in data and digital systems raises concerns about cyber-attacks, data leaks and misuse of information, which require stronger security and protection measures. Novelty. It has been established that digital technologies affect the way people communicate, which has both positive and negative consequences. They facilitate access to information and facilitate globalization, however can lead to privacy issues and the disruption of social bonds. Despite the risks, digital technologies open up a wide range of opportunities for innovation in various sectors of the economy, contributing to economic growth and social progress. Practical value. The study emphasizes the importance of adapting enterprises to new conditions and the responsible use of digital technologies to ensure the successful development of business and society as a whole. The modern market environment promotes the development of entrepreneurial activity and new business ideas. Businesses that effectively use digital technologies can gain a competitive advantage, attract more customers and ensure a stable rate of economic growth. |
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