| Annotation: | Methods. In the course of the research, the methods of scientific abstraction were used –when clarifying the essence of the concepts of «management», «intellectual potential», «globalization transformation»; structural and functional – when distinguishing the components of intellectual potential; analysis and synthesis – when highlighting the impact of globalization on the intellectual potential of enterprises. Results. Management of the intellectual potential of enterprises becomes a necessity in the conditions of rapid development of technologies, increased competition and globalization transformations in the modern world. The ability of enterprises to effectively use and develop their intellectual potential determines their success and resistance to change. Taking into account the rapid pace of technological progress and changing market requirements, the study of the problems of forming a system of managing the intellectual potential of enterprises in the conditions of global transformations is a relevant and important step in the development of success strategies for modern enterprises. Globalization affects all aspects of modern business, changing approaches to management, strategic planning, and enterprise development. In this context, the intellectual potential of enterprises becomes a key resource that must be effectively managed to ensure the competitiveness and sustainability of domestic enterprises. Novelty. The intellectual potential of the enterprise includes knowledge, skills, experience, creative capabilities and other cognitive human resources that are important for achieving strategic goals. Management of intellectual potential involves the implementation of strategic approaches to the selection, development, motivation and retention of personnel, as well as the creation of a favorable organizational and ergonomic environment for creative activity and the development of innovations. Practical value. The intellectual potential of the enterprise in the conditions of globalization requires a systematic approach to management, focusing on strategic planning, human resources development, innovative development and ensuring competitiveness. Implementation of these principles will allow enterprises to effectively use their intellectual potential to achieve strategic goals and successfully adapt to global challenges and opportunities. |
| Literature: | - 1. Vovkanych, S.I. (2001). Dukhovno-intelektualnyi potentsial Ukrainy ta yii natsionalna ideia. Lviv: Vydavnytstvo LBA.
- 2. Dubnytskyi, V.I. (Ed). (2015). Hlobalna ekonomika. Dnipropetrovsk: UDKhTU.
- 3. Zavadskyi, Y.S., Osovska, T.V., & Yushkevych, O.O. (Eds.). (2006). Ekonomichnyi slovnyk. Kyiv: Kondor.
- 4. Kendiukhov, O.V. (2007). Orhanizatsiino-ekonomichnyi mekhanizm upravlinnia intelektualnym potentsialom pidpryiemstva. Doctor’s thesis.
- 5. Liakhovych, H.I. (2009). Shchodo suchasnoho rozuminnia sutnosti ta osoblyvostei derzhavnoho upravlinnia v derzhavi. Visnyk KhNUVS, 3(46), 129-136.
- 6. Moisenko, I.P. (2007). Problemy strukturnoho analizu intelektualnoho potentsialu pidpryiemstv. Aktualni problemy ekonomiky, №10. 165-166.
- 7. Desiatov, T.M., Kobernyk, O.M., Tevlin, B.L., & Chepurna, N.M. (2004). Nauka upravlinnia zahalnoosvitnim navchalnym zakladom. Kharkiv: «Osnova».
- 8. Nikolenko, Yu.V. (Ed.). (1998). Osnovy ekonomichnoi teorii. (Vols 1-2). Kyiv: Lybid, 1998.
- 9. Pererva, P.H. (2008). Ekonomika ta orhanizatsiia innovatsiynoi diialnosti. P.H. Pererva, S.A. Mekhovych, M.I. Pohorielov (Eds.). Kharkiv: NTU «KhPI».
- 10. Pererva, P.H., & Hliznutsa, M.Yu. (2015). Benchmarketynh yak metod otsiniuvannia intelektualnoho potentsialu rehioniv: Naukova stattia.
- 11. Porter, M. (1998). Stratehyia konkurentsyy: (Trans.). Kiev: Osnovy.
- 12. Reka, H.V. (2009). Intelektualnyi kapital ta intelektualnyi potentsial: kryterii rozmezhuvannia. Zbirnyk naukovykh prats Natsionalnoho lisotekhnichnoho universytetu Ukrainy, Vol. 19.1. 228-232.
- 13. Sytnyk, Yu.S. (2012). Intelektualnyi potentsial yak faktor intelektualizatsii system menedzhmentu pidpryiemstva. Ekonomichnyi visnyk NTYY «KPI», 277-287.
- 14. Soloviov, V.M. (2007). Poniattia i sutnist pravovoho rehuliuvannia derzhavnoho upravlinnia v Ukraini. Universytetski naukovi zapysky, 3(23), 27-33.
- 15. Surmin, Yu. (2008). Terminolohichna systema derzhavnoho upravlinnia: sutnist i perspektyvy stanovlennia. Visnyk NADU, (4), 5-14.
- 16. Chobitok, V.I. (2020). Intelektualizatsiia upravlinnia kholistychnym rozvytkom pidpryiemstv: katehorialnyi sylohizm. Biznes Inform, (2), 463-472. https://doi.org/10.32983/2222-4459-2020-2-463-472
- 17. Levitt T. The Globalization of Markets // Harvard Business Review. 1983. № 61, May-June, pp. 92-102. https://doi.org/10.1002/tie.5060250311
- 18. Pylypenko, H., Pylypenko, Yu., Prokhorova, V., Mnykh, O. & Dubiei ,Yu. (2021). Transition to a new paradigm of human capital development in the dynamic environment of the knowledge economy. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 6. Pp.142-148. DOI: https://doi.org/10.33271/nvngu/2021-6/170
- 19. Ratlend, P. (2002). Hlobalyzatsyia i pos tkommunyzm. Mezhdunarodnaia ekonomika i mezhdunarodnye otnosheniia, (4), 15-18.
|
Archive