| Annotation: | Methods. The results of the study of the role of Internet marketing in the development of trading business are based on the use of secondary data obtained from various sources, including scientific articles on this issue, websites, monographs and business news. During the research, methods of analysis and synthesis were used – to single out the most influential digital technologies that can contribute to the successful development of an online store; case-stage methodology – when creating an example of the implementation of a graphical interface of an online store based on Bootstrap technology. Results. Internet marketing and e-services are considered the latest areas of research that are of strategic importance to enterprises that have focused their efforts on the e-market. Research has shown that online consumer behavior is different from consumer behavior in a traditional market. This article presents a theoretical overview of the role of Internet marketing for business development and shows a practical example of creating an online store with a graphical user interface. The Internet offers the organization a wide range of opportunities for effective and practical business development, so the authors have considered the best ways to create Internet marketing for running a successful business. Novelty. The areas of integration of Internet marketing and business are demonstrated, which creates the basis for the company to achieve its strategic goals. The concept of a graphical interface for an online store offering consumers specialized computer equipment is presented. The technologies are defined and the specifics of their implementation in the online store are demonstrated. Practical value: This article explores Bootstrap's e-commerce capabilities, exploring its features, benefits, and best practices to help businesses create engaging online stores that deliver exceptional user experiences. In the fast-paced world of e-commerce, having a visually appealing and user-friendly online store is critical to attracting customers and driving sales. |
| Literature: | - 1. Kemp, S. (2020). Global Digital 2020: Global Digital Overview. DataReportal, 20 January 2020. p. 68. https://datareportal.com/reports/digital-2020-glob-al-digital-overview.
- 2. Measuring digital development The ICT Development Index 2023. International Telecommunication Union Development Sector, pp. 78-80. https://creativecommons.org/licenses/by-nc-sa/3.0/igo/
- 3. Olbrich, R. and Schultz, C. (2008). Search engine marketing and click fraud. Research Paper No.5. FernUniversität, Hagen. Retrieved from www.fernunihagen.de/MARKETING/material/downloads/no5_web.pdf, 72.
- 4. Atshaya, S. & Rungta, S. (2016). Digital Marketing vs. Internet Marketing: A Detailed Study. International Journal of Novel Research in Marketing Management and Economics 3(1), pp. 29-33.
- 5. Haug, A. (2012) The Implementation of Enterprise Content Management Systems in SMEs. Journal of Enterprise Information Management, 25, pp. 349-372. http://dx.doi.org/10.1108/17410391211245838.
- 6. Håkon Wium Lie, & Janne Saarela (2009). Multipurpose Web publishing using HTML, XML, and CSS.
- 7. W. Computer (2016). Responsive Web Design With Bootstrap.Vol. 5, №. 4, p. 274.
- 8. Peterson, R.A., Balasubramanian S., & B.J.J.A.M. (2007). Bronnenberg, Exploring the implications of the internet for consumer marketing, Journal of the Academy of Marketing Science, pp.43-47.
|
Archive