Perfection of method of marketing strategic planning in insurance companies

Article

Issue:	2011 №3 (35)
Section:	Marketing
UDK:	339.138:368.03
Article language:	Ukrainian
Pages:	92-99
Title:	Perfection of method of marketing strategic planning in insurance companies
Author:	Rulinskaya O. V.
Annotation:	In the article these recommendations in relation to perfection of method of construction of strategic marketing plan in insurance companies and the prognosis models of insurance activity are systematized. The formal going is developed near determination of strategic marketings aims of insurer, him marketing budget and indexes of efficiency of fulfiling the marketing plan which enables objective estimation of marketing activity of company.
Keywords:	Marketing strategic planning, Prognosis, Marketings strategic aims, Marketing budget, Efficiency of fulfiling the marketing plan
File of the article:	EV20113_092-099.pdf