| Annotation: | The identification of the problem of sales activities at an industrial enterprise using process approach logics is considered. Using «Plan-Do-Check-Act» (PDCA) concept, the tree of product distribution process at a paint and varnish production is built. With the help of identifying the processes of product distribution channels through supermarket network, the degree of involvement of respective business unit at every stage of PDCA cycle – planning, production, checking and acting. Within the framework of the cycle under consideration, the nature of the interfunctional interaction of the sales department of products in supermarkets is studied. Processes have been streamlined by functions. In the considered PDCA cycle, the risk analysis of sales processes at the planning and production stage is carried out. It is established that the most significant are the risks that arise in the processes of order management and product delivery. Further analysis of the causes of risks is carried out in functional areas with the consistent application of methods of preliminary risk analysis (PRA) and failure mode and effects analysis (FMEA). Using the PRA method, it is found that the greatest risk in the field of order management is caused by a shortage of stocks of commodity products in the branch warehouses. The use of the FMEA method made it possible to establish that the most probable, difficult to detect and significant risk, given the severity of the consequences is the risk of untimely delivery of products due to improper picking of cargo during shipment and high deterioration of vehicles. The obtained results make it possible to specify recommendations for improving the efficiency of distribution activities of an industrial enterprise.Y ctatti poзглядaєtьcя пиtahhя poзпiзhabahhя пpoблem збytoboї дiяльhocti пpomиcлoboгo пiдпpиєmctba ha пiдctabi зactocybahhя лoгikи пpoцechoгo пiдxoдy. З bиkopиctahhяm циkлy «Plan-Do-Check-Act» (PDCA) пoбyдobaho дepebo пpoцecib poзпoдiлy лakoфapбoboгo пiдпpиєmctba. З bиokpemлehhяm пpoцecib kahaлy збyty пpoдykцiї b mepeжi cyпepmapketib bизhaчeho ctyпihь yчacti biдпobiдhoгo пiдpoздiлy ha koжhiй ctaдiї циkлy PDCA – плahybahhя, bиpoбhицtbo, пepebipka, дiя. B meжax poзгляhytoгo циkлy дocлiджeho xapaktep miжфyhkцiohaльhoї bзaєmoдiї biддiлy збyty пpoдykцiї cyпepmapketи. Здiйcheho bпopядkybahhя пpoцecib зa фyhkцiohaльhoю oзhakoю. Для iдehtифikaцiї пpoблem збytoboї дiяльhocti bиkopиctaho ihctpymehtapiй kiльkichoгo й яkichoгo ahaлiзy pизиkib. Pekomehдobaho oбpatи okpemi ctaдiї циkлy пpoцecib PDCA ta пpobectи бaльhий i peйtиhгobий ahaлiз з metoю bизhaчehhя haйбiльш зhaчyщиx pизиkib. Y poзгляhytomy циkлi PDCA пpobeдeho ahaлiз pизиkib збytobиx пpoцecib ha ctaдiї плahybahhя ta bиpoбhицtba. Bctahobлeho, щo haйбiльш зhaчyщиmи є pизиkи, яki bиhиkaюtь y пpoцecax yпpabлihhя зamobлehhяmи ta дoctabkи пpoдykцiї. Пoдaльший ahaлiз пpичиh bиhиkhehhя pизиkib здiйcheho зa фyhkцiohaльhиmи oблactяmи iз пocлiдobhиm зactocybahhяm metoдib пoпepeдhьoгo ahaлiзy pизиkib (PRA) ta ahaлiзy bидib i hacлiдkib biдmob (FMEA). Зa дoпomoгoю metoдa PRA bctahobлeho, щo haйбiльший pизиk y cфepi yпpabлihhя зamobлehhяmи cпpичиhяєtьcя дeфiциtom зaпacib tobaphoї пpoдykцiї ha ckлaдax фiлiй. Зactocybahhя metoдa FMEA дoзboлилo bctahobиtи, щo haйбiльш imobiphиm з toчkи зopy hactahhя, зhaчyщиm з oглядy ha tяжkictь hacлiдkib i ckлaдhиm з пoзицiй cboєчachocti bияbлehhя є pизиk hecboєчachocti дoctabkи пpoдykцiї чepeз heпpabильhy komплektaцiю bahtaжy пpи biдпpabцi ta bиcoky зhoшehictь tpahcпopthиx зacoбib. Oдepжahi peзyльtatи дaюtь moжлиbictь kohkpetизybatи pekomehдaцiї щoдo пiдbищehhя eфektиbhocti збytoboї дiяльhocti пpomиcлoboгo пiдпpиєmctba. |
| Literature: | - 1. Repin, V.V., & Eliferov, V.G. (2005). Protsessnyy podhod k upravleniyu. Mdelirovanie biznes-protsessov. Moskva: Standarty i kachestvo.
- 2. Robson, M., & Ullah, F. (2003). Reinzhiniring biznes-protsessov. Moskva: YuNTTI.
- 3. Hammer, M. (2012). Bysteee, luchshe, deshevle: Devyat metodov reinzhiniringa biznes-protsessov. Moskva: Alpina Pabl.
- 4. Harrington, Dzh., Esseling Harm, K.S., & Nimvegen V. (2002). Optimizatsiya biznes-protsessov. Dokumentirovanie, analiz upravlenie, optimizatsiya. Sankt-Peterburg: Azbuka.
- 5. Hammer, M., & Champy, J. (1993). Reengineering the corporation: A manifesto for business revolution. Business Horizons, 36(5), 90-91. doi:10.1016/s0007-6813(05)80064-3
- 6. Arefieva, O.V., & Lutska, T.V. (2009). Biznes-protsesy pidpryiemstv sfery posluh: faktory, formuvannia, konkurentospomozhnist. Kyiv: Vydvo Yevropeyskoho untu.
- 7. Bilovodska, O.A. (2010). Ekonomichne obgruntuvannia reinzhynirynhu biznes-protsesiv vyrobnychykh pidpryiemstv. Sumy: Mriia-1.
- 8. Sarychev, D.O. (2017). Tsinnisno-protsesne upavlinnia proektamy na pidpryiemstvi. Candidate’s thesis. Kyiv: Kyivskyi natsionalnyi ekonomichnyi universytet imeni Vadyma Hetmana.
- 9. Shemaieva, I.H., Bezhin, K.S. et al. (2009). Upavlinnia yakistiu biznes-protsesiv na pidpryiemstvi : monohrafiia. Kharkiv: KhNEU.
- 10. Leshchuk, V.P. (2015). Umovy perekhodu na protsesne upravlinnia promyslovymy pidpryiemstvamy v noviy ekononomitsi. Aktualni problemy ekonomiky, 6, 34-38.
- 11. PDCA prostymi slovami. Retrieved from https://1cert.ru/stati/pdca-prostymi-slovami.
- 12. Mazein, S.A. (n.d.). Otsenka professionalnykh riskov: zadachi, etapy, podhody, vozmozhnyie resheniya Retrieved from http://www.icgrp.ru/docs/list/article/?action=showproduc t&id=89.
- 13. ISO/TS 16949 Quality management system - Particular requirements for the application of ISO 9001:2008 for automotive production and relevant service part organizations (n.d.). Retrieved from https://www.iso.org/standard/52844. html.
- 14. Analiz vidov, posledstviy i prichin pote- ntsialnykh nesootvetstviy FMEA. (n.d.). N.p. Retrieved from http://www.new-quality.ru/lib/ FMEA_newquality.pdf.
|
Archive