| Annotation: | Methods. The theoretical and methodological basis of the study was made up of the following methods: comparison and systematization - to determine the components of the development of the potential of enterprises while coordinating the economic interests of the participants; deduction - to highlight individual parts of the circular economy as a prerequisite for the development of innovative potential; analysis and synthesis - to substantiate a scientific approach to the definition of strategic directions for the development of the potential of enterprises. Results. Modern economic processes determine the need to influence the activities of all business entities, in particular, in the aspects of building strategies and tactics. The problem of planning and forecasting the development of the potential of an enterprise is aimed at enhancing the competitive advantages that a circular economy provides. The article substantiates the need to ensure the systemic nature of the development of the enterprise potential, which will make it possible to activate the processes of adaptation to changes. The promising directions of the modernization renewal of the production and commercial process and, as a consequence, the improvement of the organizational support for the development of potential for the introduction of innovation have been identified. The components of the development of the enterprise's potential in a circular economy have been substantiated, which include: the economic interests of the participants, the effectiveness of activities, measures to improve the components. There has been substantiated the necessity of the formation and implementation of measures to update the elements of the enterprise potential in their organic combination, creating a basis for an effective “vision” of the enterprise's own development and opportunities for an adequate assessment of the strengths and weaknesses of its potential. Novelty. Strategic directions for the development of the enterprise potential in a circular economy are proposed and substantiated. Practical value. The obtained research results allow enterprises to use the advantages of the circular economy, improve their activities in competitive market segments and maintain competitive advantages based on the development of their potential, taking into account the economic interests of the participants. |
| Literature: | - 1. Arefieva, O., Poberezhna, Z. (2021). Konverhentnyy rozvytok innovatsiynoho spivrobitnytstva v umovakh prostorovo-tsyrkuliarnoi ekonomiky. Adaptyvne ypravlinnia: teoriia i praktyka, Issue 10(20). doi.org/10.33296/2707-0654-10(20)-02
- 2. Vovk, D.M., & Dudik, A.O. (2020). Upravlinnia potentsialom rozvytku pidpryiemstva: stratehichnyy pidkhid. Ekonomichnyy prostir, (162), 53-
- 56. DOI: https://doi.org/10.32782/2224-6282/162-9.
- 3. Harafonova, D.I. (2013). Stratehichne upravlinnia: pryntsypy ta pidkhody do klasyfikatsii stratehiy rozvytku. Chernihivskyy naukovyy chasopys, Ser. 1, Ekonomika i upravlinnia. 1(4), 49-58.
- 4. Horban, V.B. (n.d.). Upravlinnia stratehichnym potentialom mashynobudivnoho pidpryiemstva. Retrieved from http://intkonf.org/gorban- vb-upravlinnya-strategichnim-potentsialom- mashinobudivnogo-pidpriemstva/.
- 5. Hurochkina, V.V. (2015). Innovatsiynyy potentsial pidpryiemstva: sutnist ta systema zakhystu. Ekonomika: realii chasu, 5(21), 51-57.
- 6. Hurochkina, V.V., & Budzynska, M.S. (2020). Tsyrkuliarna ekonomika: ukrainski realii ta mozhlyvosti dlia promyslovykh pidpryiemstv. Ekonomichnyy visnyk, Ser.; finansy, oblik, opodatkuvannia, Issue 5. Retrieved from http://ojs.nusta.edu.ua/index.php/ojs1/article/view/394/556 DOI 10.33244/2617-5932.5.2020.52-64
- 7. Lebedeva, V., Shabatura, T., & Varhatiuk, M. (2019). Imperatyvy komplementarnosti realizatsii ekonomichnoho potentsialu ahroprodovolchykh pidpryiemstv. Ekonomichnyy analiz, 29(1), 133-140. Retrieved from https://www.econa.org.ua/index.php/econa/article/view/1687/6565656759.
- 8. Makoviy, Yu.H. (2017). Mekhanizmy derzhavnoho rehuliuvannia rozvytku enerhozberezennia ta pidvyshchennia enerhoefekryvnosti v Ukraini. Investytsii: praktyka ta dosvid, (13), 94-97.
- 9. Piletska, S.T., & Korytko, T.Yu. (2018). Efektyvnist upravlinnia pidpryiemstvom, pidkhody ta metody shchodo yiyi otsinky. Problemy systemnoho pidkhodu v ekonomitsi. Zbrnyk naukovykh prats. Kyiv: NAU, Issue 5(67), 100-106.
- 10. Serhiienko, L.V. (2017). Derzhava yak instytut zabezpechennia realizatsii polozhen tsyrkuliarnoi ekonomiky. Investytsii: praktyka ta dosvid, (8), 117-125.
- 11. Shkurenko, O.V. (2021). Intehratsiia staloho rozvytku ta rozvytku biznesu yak dominantna osnova modeli tsyrkuliarnoi ekonomiky: teoretychnyy aspect. Visnyk Kharkivskoho natsionalnoho universytetu imeni V.N. Karazina, Ser. : Mizhnarodni vidnosyny. Ekonomika. Krainoznavstvo. Turyzm. (13), 152-165. doi.org/10.26565/2310-9513-2021-13-16
- 12. Shtykhan, N.V., & Bezzubko, L.V. (2019). Analiz ekonomichnoho potentsialu pidpryiemstva. Zbirnyk naukovykh prats Donbaskoi natsionalnoi akademii budivnytstva i arkhitektury, Issue 4(18), 54-60. Retrieved from https://donnaba.edu.ua/journal/images/4-2019-18/54-60.pdf. DOI: 10.26565/2311-2379-2020-99-08
|
Archive