Economic Bulletin of the National Mining University



Issue:2017 №2 (58)
Section:Financial market
Article language:Ukrainian
Title:Modern ways of preventing deposits outflow on the basis of bank and insurance company symbiosi
Authors:Abernikhina I. G., Sokyrynska I. G.
Annotation:The influence of decreasing interest rate on the volume of bank deposit portfolio is determined; the ways of stabilizing its level are analyzed. It is grounded that to maintain the deposit level it is necessary to go beyond exclusively macroeconomic regulating measures, and to implement individual service package (which includes standard terms and conditions for encouraging customers to extend the deposit automatically for a new term) for VIP-clients on the basis of effective interaction between the bank and the insurance company. 
Keywords:Interest rate, Deposits, Bank deposit portfolio, Insurance company, Life insurance, Individual banking package
File of the article:EV20172_085-094.pdf