Brand architecture - Archive - Economic Bulletin of the National Mining University scientific journal

Keyword: Brand architecture

2014 №3 (47) Yatsentyuk S. V. Dynamic model of managing the development of the brands for industrial products

MARKETING

2012 №4 (40) Yatsentyuk S. V. Creation of industrial brands: modern approaches

2012 №1 (37) Yatsentyuk S. V. Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice