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Author: Yatsentyuk S. V.

MARKETING

2020 №1 (69) Yatsentyuk S. V.  Influence of the brand attributes on the formation of its target image under new market and technological conditions

2019 №2 (66) Yatsentyuk S. V.  Marketing branding strategies in the education market: aspects of competitiveness

2014 №3 (47) Yatsentyuk S. V.  Dynamic model of managing the development of the brands for industrial products

MARKETING

2012 №4 (40) Yatsentyuk S. V.  Creation of industrial brands: modern approaches

2012 №1 (37) Yatsentyuk S. V.  Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice

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