Issues | Sections | Authors | Keywords |
Author: Yatsentyuk S. V.
2020 №1 (69) Yatsentyuk S. V. Influence of the brand attributes on the formation of its target image under new market and technological conditions
2019 №2 (66) Yatsentyuk S. V. Marketing branding strategies in the education market: aspects of competitiveness
2014 №3 (47) Yatsentyuk S. V. Dynamic model of managing the development of the brands for industrial products
2012 №4 (40) Yatsentyuk S. V. Creation of industrial brands: modern approaches
2012 №1 (37) Yatsentyuk S. V. Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice