| Issues | Sections | Authors | Keywords |
Article
| Issue: | 2012 №4 (40) |
| Section: | Marketing |
| UDK: | 658.8.011 |
| Article language: | Ukrainian |
| Pages: | 84-92 |
| Title: | Creation of industrial brands: modern approaches |
| Author: | Yatsentyuk S. V. |
| Annotation: | The practice of existing forms and methods of forming and implementing a branding strategy by the world leaders and in Ukrainian B2B markets were considered. Propositions on integrated approach to creating the branding strategy in B2B market were substantiated. |
| Keywords: | Brand, Industrial production, B2B market level of processing, Branding, Brand architecture |
| File of the article: | EV20124_084-092.pdf |
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