Economic Bulletin of the National Mining University


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Article

Issue:2012 №4 (40)
Section:Marketing
UDK:658.8.011
Article language:Ukrainian
Pages:84-92
Title:Creation of industrial brands: modern approaches
Author:Yatsentyuk S. V.
Annotation:The practice of existing forms and methods of forming and implementing a branding strategy by the world leaders and in Ukrainian B2B markets were considered. Propositions on integrated approach to creating the branding strategy in B2B market were substantiated. 
Keywords:Brand, Industrial production, B2B market level of processing, Branding, Brand architecture
File of the article:EV20124_084-092.pdf