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| Issues | Sections | Authors | Keywords |
Article
| Issue: | 2026 №3 (95) |
| Section: | Management |
| UDK: | 005.21:334.7:316.42 |
| DOI: | https://doi.org/10.33271/ebdut/95.257 |
| Article language: | Ukrainian |
| Pages: | 257-271 |
| Title: | Modeling enterprise development strategy in the context of the socialization of society |
| Author: | Krulikevych V. M., V. N. Karazin Kharkiv National University |
| Annotation: | Methods. The methodological basis of the study comprises systemic, stakeholder, strategic, and dynamic approaches. These enabled the analysis of enterprise development amidst the socialization of society as a process of aligning economic viability, value orientations, stakeholder interests, and the capacity for strategic renewal. To construct the model, the authors employed methods of theoretical generalization, structural-logical and comparative analysis, grouping, normalization and aggregation of indicators, as well as matrix and scenario modeling. The methodological framework entails assessing the enterprise's strategic potential and its level of social integration, evaluating the balance between these components, and formulating a strategic development profile. Results. The article develops a model for enterprise development strategy in the context of the socialization of society. This model integrates the diagnosis of external socialization drivers, the assessment of strategic potential and the enterprise's socialization level, the determination of a balance coefficient, matrix positioning, and the formation of a portfolio of strategic initiatives. A system of indicators is proposed for calculating the integral indices I_SP and I_SOC, alongside four basic strategic profiles: adaptation-stabilization, social partnership, responsible reorientation, and proactive shared value creation. Novelty. The scientific novelty lies in the refinement of the methodological approach to modeling an enterprise's development strategy by simultaneously accounting for its strategic capability and the degree to which societal values are integrated into its management system. Unlike approaches that treat social responsibility as a separate functional area, the proposed model incorporates socialization into the logic of strategy selection, links it to the structure of strategic potential, and introduces a balance coefficient between the economic-strategic and socio-stakeholder components. Practical value. The practical significance of the results lies in the model's applicability for diagnosing an enterprise's strategic position, substantiating the type of development strategy, formulating a portfolio of socially and economically aligned management decisions, and constructing a system of key performance indicators. The proposed approach can be adopted by enterprises across various industries, provided the set of indicators and weighting coefficients is adapted to their specific operational activities and institutional environment. |
| Keywords: | Development strategy, Enterprise, Societal socialization, Stakeholders, Shared value, Corporate social responsibility, Sustainable development, Strategic potential, Modeling, Adaptability |
| File of the article: | EV20263_257-271.pdf |
| Literature: |
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Editor-in-Chief
Makurin A. A., Doctor of Economic Sciences, Professor, Department of International Relations and Audit, Dnipro University of Technology
Deputy Editors-in-Chief:
Buleev I. P., Doctor of Economic Sciences, Professor, Chief Researcher, Department of Enterprise Economics, Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Ukraine
Vahonova O. H., Doctor of Economic Sciences, Professor, Head of the Department of Applied Economics, Entrepreneurship and Public Administration, Dnipro University of Technology
Chair of the Editorial Board
Bezuhla L. S., Doctor of Economic Sciences, Professor, Head of the Department of Tourism and Enterprise Economics, Dnipro University of Technology
Members of the Editorial Board:
- Andrii Andriiovych Makurin, Doctor of Economic Sciences, Professor, Professor at the Department of International Relations and Audit, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0001-8093-736X - Oleksandra Hryhorivna Vahonova, Doctor of Economic Sciences, Professor, Head of the Department of Applied Economics, Entrepreneurship and Public Administration, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0001-6553-7771 - Liudmyla Serhiivna Bezuhla, Doctor of Economic Sciences, Professor, Head of the Department of Tourism and Enterprise Economics, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-6520-4325 - Maryna Illivna Ivanova, Doctor of Economic Sciences, Professor, Professor at the Department of Management, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-1130-0186 - Oksana Vitaliivna Bashtannyk, Doctor of Sciences in Public Administration, Professor, Professor at the Department of History, Political Theory and Law, Dnipro University of Technology, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0003-4067-3261 - Olena Olehivna Akhmedova, Doctor of Sciences in Public Administration, Associate Professor, Professor at the Department of Tourism and Hotel and Restaurant Business, Kyiv National University of Technologies and Design, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0003-1573-7710 - Mykola Petrovych Horodyskyi, Candidate of Economic Sciences, Associate Professor, Zhytomyr Polytechnic State University, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-2093-5263 - Eleonora Yuriivna Tereshchenko, Candidate of Economic Sciences, Associate Professor, Associate Professor at the Department of Enterprise Economics and Finance, Kyiv National University of Trade and Economics, Ministry of Education and Science of Ukraine, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0003-2272-5224 - Valentyna Andriivna Pavlova, Doctor of Economic Sciences, Professor, Professor at the Department of Entrepreneurship, Alfred Nobel University, Dnipro, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-6762-8041 - Ivan Petrovych Buleev, Doctor of Economic Sciences, Professor, Chief Researcher, Department of Enterprise Economics, Institute of Industrial Economics of the National Academy of Sciences of Ukraine, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-7912-3649 - Olha Volodymyrivna Zakharova, Candidate of Economic Sciences, Associate Professor at the Department of International Economic Relations, Vasyl Stefanyk Carpathian National University, Ukraine, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-8718-0205 - Joanna Rosak-Szyrocka, PhD, Assistant Professor at Częstochowa University of Technology, Poland
https://wis.pcz.pl/wykladowcy---sprawozdawczosc/dr-joanna-rosak-szyrocka
https://orcid.org/0000-0002-5548-6787 - Jolanta Miko Nalivaike, Doctor of Social Sciences, specializing in Management, Vice-Dean of the Faculty of Business Management, Associate Professor at the Department of Management, Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0003-1009-4111 - Marat Kuralbekovich Kamysbayev, Doctor of Economic Sciences, Professor, Department of Management and Mathematical Economics, Kazakh National Research Technical University, Almaty, 050000, Kazakhstan, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-6952-6030 - Jan Skonieczny, PhD in Economics, Assistant Professor at the Department of Organization and Management, Wrocław University of Science and Technology, Poland, This email address is being protected from spambots. You need JavaScript enabled to view it.
https://orcid.org/0000-0002-1027-991X
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