| Annotation: | Methods. The methodological basis of the study was the works of leading domestic and foreign scientists, the methodology and systemic principles of conducting comprehensive scientific research based on systemic, integrated and analytical approaches. The methods used in the article for conducting research are: analysis, synthesis, systemic approach, process approach theoretical generalization – to generalize proposals and determine outsourcing and competitive advantages in the context of managing the innovative potential of a motor transport enterprise. Results. One of the main factors of the effective operation of a motor transport enterprise is the process of searching for new innovative forms and improving existing ones, improving technologies, materials or products, which helps to ensure constant growth in demand and increase profitability. A modern tool for optimizing activities is outsourcing. Outsourcing is currently the most popular business concept used in many companies and industries around the world. It has been proven that outsourcing allows to optimally reduce the scale of the organization, reduce the number of personnel, reduce costs and direct all possible efforts to the development of priority areas. Practice shows that business processes in the field of personnel selection, in the banking sector, insurance and logistics, document management, repair work, IT services, accounting, legal support are increasingly being outsourced. The results confirm that the effective implementation of digital technologies can ensure sustainable growth of innovative transport markets. Novelty. Outsourcing of road freight transport creates many opportunities for the development of this area. Thanks to the outsourcing of innovative logistics tasks, companies gain access to well-established transport networks, distribution channels and local knowledge, which contributes to the development of international trade and the elimination of logistics barriers in new markets. The innovative path transforms transport from a basic industry into a high-tech service ecosystem that generates added value, facilitates business and opens up new opportunities for the export of Ukrainian products Practical value. It consists in creating an effective system for applying outsourcing in the context of managing the innovative potential of a road transport enterprise, its development, which allows enterprises to adapt to changing crisis and military conditions, improve the quality of transport services and ensure sustainable economic growth in the context of digital transformation and sustainable development. |
| Literature: | - 1. Altynpara, A.O., & Korohodova, O.O. (2019). Autsorsynh yak instrument rozvytku kompanii it-sektoru Ukrainy v umovakh INDUSTRII-4.0. Ekonomichnyi visnyk NTUU «KPI», 140-152. DOI:10.20535/2307-5651.16.2019.181839
- 2. Anisimova, O.N. (2013). Innovatsiinyi autsorsynh i yoho perevahy na pidpryiemstvakh budivelnoi haluzi. Teoretychni i praktychni aspekty ekonomiky ta intelektualnoi vlasnosti. 2013. Vlasnist, T.3, pp. 283-286. (Vols. 1-3). Mariupol: DVUZ «Pryazovskiy derzhavniy tekhnichniy universytet», 2013.
- 3. Belianska, Yu.V. (2022). Mekhanizm upravlinnia innovatsiiamy na transportnykh pidpryiemstvakh. Ekonomichnyi visnyk Dniprovskoi politekhniky, (4), 137-145. DOI: https://doi.org/10.33271/ebdut/80.137
- 4. Blyzniuk, A.O. (2023). Vplyv innovatsiinykh tekhnolohii na pidvyshchennia ekonomichnoho efektu v avtomobilnii haluzi. ekonomika ta suspilstvo. Issue 55. DOI: https://doi.org/10.32782/2524-0072/2023-55-33
- 5. Buniak, N.M. (2021). Innovatsiinyi autsorsynh yak instrument upravlinnia pidpryiemstvom. Ekonomika ta suspilstvo, Issue 26. DOI: https://doi.org/10.32782/2524-0072/2021-26-49
- 6. Didukh, O.V., & Martyniak, M.Z. (2016). Etapy zdiisnennia autsorsynhovoi diialnosti vyrobnychymy pidpryiemstvamy. .Efektyvna ekonomika, (1). Retrieved from http://www.economy.nayka.com.ua/pdf/1_2016/17.pdf.
- 7. Zelenskyi, M.V. (2014). Doslidzhennia sutnosti autsorsynhu lohistychnykh funktsii promyslovoho pidpryiemstva. Biznes Inform, (6), 241-247.
- 8. Danyliuk, T.I., & Mokhniuk, A.M. (2020). Autsorsynh u systemi upravlinnia pidpryiemstvom. Ekonomika, finansy, menedzhment: aktualni pytannia nauky i praktyky, 2(52). DOI: https://doi.org/10.37128/2411-4413-2020-2-7
- 9. Matvii, I.Ye., & Matvii, S.I. (2021). Osoblyvosti vykorystannia autsorsynhu biznesprotsesiv na pidpryiemstvakh. Biznes-navihator, Issue 6(67), 95-100. DOI: https://doi.org/10.32847/business-navigator.67-17
- 10. Zaiachuk, M.D., & Zolotunets, D.V. (2024). Vykorystannia tsyfrovykh tekhnolohii u transportnomu sektori yak faktor pidvyshchennia konkurentospromozhnosti. Naukovyi visnyk Khersonskoho derzhavnoho universytetu, 22-27. DOI https://doi.org/10.32999/ksu2413-7391/2024-20-3
- 11. Zorii, O.M., & Kovalenko, T.V. (2013). Osoblyvosti zastosuvannia autsorsynhu, Ekonomichnyi analiz: zbirnyk naukovykh prats. T.14, (3), 18-28. Ternopilskyi natsionalnyi ekonomichnyi universytet. S.I. Shkaraban (Ed.). Ternopil: Vydavnycho-polihrafichnyi tsentr Ternopilskoho natsionalnoho ekonomichnoho universytetu «Ekonomichna dumka».
- 12. Kohut, M., Sodoma, R., & Dubynetska, P. (2023). Vplyv autsorsynhu na efektyvnist biznesu: analiz vyhod i ryzykiv. Ekonomika ta suspilstvo, (57). https://doi.org/10.32782/2524-0072/2023-57-33
- 13. Kononenko, S., Lytvyn, S. (2024). Outsourcing as a cost optimization tool. Proceedings from MIIM ’24 XIV International Scientific-Practical Conference of students and young scientists (24-26 April 2024). Chernihiv: Chernihiv Polytechnic National University. (pp. 748-749). DOI: https://doi.org/10.25140/2411-5215-2025-2(42)-138-150
- 14. Krasnoshapka, V.V., & Trokhymets, I.I. (2015). Autsorsynh ta yoho zastosuvannia na pidpryiemstvakh Ukrainy. Efektyv na ekonomika, (5). Retrieved from http://nbuv.gov.ua/UJRN/efek_2015_5_65-
- 15. Kuzmynchuk, N., & Shepelenko, S. (2026). Udoskonalennia stratehichnoho mekhanizmu upravlinnia rozvytkom transportnoho pidpryiemstva v umovakh tsyfrovoi transformatsii. Aktualni problem ekonomiky, (1), 290-301. Kharkiv: V.N. Karazin Kharkiv National University, DOI:10.32752/1993-6788-2026-1-295-290-301
- 16. Kushch, A.A. (2025). Metody ekonomichnoho analizu innovatsiinoi diialnosti v transportnii haluzi Ukrainy: vyklyky viiny ta perspektyvy vidnovlennia. Ekonomika ta suspilstvo, Issue 73. DOI: https://doi.org/10.32782/2524-0072/2025-73-45
- 17. Lytiuha, Yu.V., & Revutska, N.V. (2012). Ryzyky innovatsiinoi diialnosti ta suchasni avtorsynhovi modeli yii. Ryzyky innovatsii ta suchasni modeli autsorsynhu yikh vprovadzhennia. Stratehiia ekonomichnoho rozvytku Ukrainy, Issue. 30, 61-67.
- 18. Marinov, Ye.A. (2024). Innovatsiini tekhnolohii u transportnii lohistytsi: ekonomichnyi potentsial i vyklyky vprovadzhennia. Akademichni vizii, Issue 30. DOI: https://doi.org/10.5281/zenodo.13846667
- 19. Maslak, O.I., & Yakovenko, Ya.Yu. (2020). Formuvannia konkurentnykh perevah transportnoi infrastruktury z pozytsii stratehii staloi lohistyky. Visnyk NTU KhPI, 51-54. doi:10.20998/2519-4461.2020.6.51
- 20. Okseniuk, K.I. (2018). Autsorsynh yak instrument pidvyshchennia konkurentospromozhnosti pidpryiemstva. Ekonomichnyi forum, (2), 242-246. Retrieved from https://drive.google.com/file/d/1Jwd4mqG_ninpyZ3w6O1Jm
- 21. Orlyk, O.V. (2023). Autsorsynh yak innovatsiinyi instrument menedzhmentu pry vyrishenni zavdan finansovo-ekonomichnoi bezpeky pidpryiemstv. Visnyk sotsialno-ekonomichnykh doslidzhen: Zzirnyk. Naukovykh prats, 1-2(84-85), 94-104. Odesa: Odeskyi natsionalnyi ekonomichnyi universytet. https://doi.org/10.33987/vsed.1-2(84-85).2023.94-104
- 22. Partyn, H., & Didukh, O. (2023). Osnovni vydy autsorsynha ta yikh zastosuvannia v upravlinni diialnistiu pidpryiemstva. [Elektronnyi resurs] 2014. Retrieved from http://ena.lp.edu.ua:8080/bitstream/ntb/16661/1/371-637-638.pdf
- 23. Pankov, A.V. (2012). Autorsynkh funktsii menedzhmentu innovatsii na bazi subrehionalnoho innovatsiinoho. Autsorsynh funktsii upravlinnia innovatsiinoiu diialnistiu na subrehionalnyi innovatsiinyi rynok. Ekonomika: realii chasu, 3-4(4-5), 63-66. Retrieved from http://economics.opu.ua/files/archive/2012/n4-5.html
- 24. Pasichnyk, A.M., Lebid, I.H., Kutyriev, V.V., & Buherko, K.M. Problemy ta perspektyvy rozvytku lohistychnoho autsorsynhu v transportnii systemi Ukrainy. Retrieved from https://docplayer.net/38988615-Problemita-perspektivi-rozvitku-logistichnogo-autsorsingu-v-transportniy-sistemi-ukrayini.html.
- 25. Pozniakova, O., & Yakobchuk, O. (2016). Posluhy autsorsynhu v transportnii haluzi. Zbirnyk naukovykh prats Derzhavnoho ekonomiko-tekhnolohichnoho universytetu transportu,. Ser. : Ekonomika i upravlinnia, issue, 37. S. 29-36.
- 26. Spitsyna, A.Ye., Halytskyi B.Yu., & Lavryk H.I. (2025). Konkurentospromozhnist pidpryiemstv transportnoi haluzi v umovakh tsyfrovoi transformatsii ta polityky yevropeiskoho soiuzu. «Visnyk Khmelnytskoho natsionalnoho universytetu, Seriia: «Ekonomichni nauky», 3(2), 433-442. DOI: https://doi.org/10.31891/2307-5740-2025-342-3(1)-63
- 27. Stasiuk, O.M., Chmyrova, L.Yu., & Fediai, N.O. (2020-2021). Konkurentni perevahy ta nedoliky transportu piatoho pokolinnia. Visnyk ekonomiky transportu i promyslovosti, (72-73), 2020-2021 DOI: https://doi.org/10.18664/btie.72-73.280121
- 28. Shurak, L.Ya, & Pakhota, N.V. (2025). Metody upravlinnia innovatsiinoiu diialnistiu na transportnykh pidpryiemstvakh. Aktualni problemy staloho rozvytku, T. 2, (2), 76-81. DOI:10.60022/2(2)-8S
- 29. Derzhavna sluzhba statystyky Ukrainy. Statystychna informatsiia. (2025). Retrieved from https://www.ukrstat.gov.ua/
- 30. Logistics Business Outsourcing Market Size, Share, Competitive Landscape and Trend Analysis Report, by Mode of Transport, by End-user: Global Opportunity Analysis and Industry Forecast, 2023-2032. Retrieved from https://www.alliedmarketresearch.com/logistics-business-outsourcing-market-A283616
|
Archive