Evaluation of brand as a factor of competitive advantages

Article

Issue:	2011 №1 (33)
Section:	Economics of enterprise
UDK:	658.152:659.154
Article language:	Ukrainian
Pages:	40-46
Title:	Evaluation of brand as a factor of competitive advantages
Author:	Yevdokymov F. I.
Annotation:	The methodical approach to assessment of efficiency of brand as a factor for increasing the competitiveness of consumer goods with long term of usage was proposed.
Keywords:	Brand, Assessment, Method, Competitiveness
File of the article:	EV20111_040-046.pdf