| Issues | Sections | Authors | Keywords |
Keyword: Brand
2022 №3 (79) Kasian S. Ya., Pilova K. P., Makukha Yu. M. International planning of marketing strategic activities of the company: information technologies of brand promotion
2020 №1 (69) Yatsentyuk S. V. Influence of the brand attributes on the formation of its target image under new market and technological conditions
2015 №4 (52) Yatsentiuk S. V. Creation of an effective approach to the formation and development of brand equity on the basis of the «brand’s GAP» method
2014 №3 (47) Yatsentyuk S. V. Dynamic model of managing the development of the brands for industrial products
2012 №4 (40) Yatsentyuk S. V. Creation of industrial brands: modern approaches
2012 №2 (38) Fayvishenko D. S. Consumer potential as a factor of marketing formation of innovative potential
2012 №1 (37) Yatsentyuk S. V. Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice
2011 №1 (33) Yevdokymov F. I. Evaluation of brand as a factor of competitive advantages
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