Issues | Sections | Authors | Keywords |
Article
Issue: | 2011 №1 (33) |
Section: | Marketing |
UDK: | 339.138 |
Article language: | Ukrainian |
Pages: | 119-124 |
Title: | Management model for complex of marketing communications of enterprises |
Author: | Romanenko O. O. |
Annotation: | The necessity of creation of model of complex of marketing communications of enterprises for increasing the efficiency of their activity and providing the competitive ability were considered. |
Keywords: | Complex of marketing communications, Model, Competitive ability |
File of the article: | EV20111_119-124.pdf |