| Issues | Sections | Authors | Keywords |
Article
| Issue: | 2011 №4 (36) |
| Section: | |
| UDK: | 330.34:338.24:368 |
| Article language: | Ukrainian |
| Pages: | 72-77 |
| Title: | Peculiarities of management of consumer behaviour of insurer |
| Author: | Bolots’kykh T. V. |
| Annotation: | The theoretical foundations of consumer behavior of insurers were considered. The process of consumer decisions making by insurer was discovered. The peculiarities of decision-making model in terms of choosing the insurance company by the client were defined. |
| Keywords: | Consumer behavior, Insured, Model, Decision, Reflexive management |
| File of the article: | EV20114_072-077.pdf |
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