Neuromarketing - Archive - Economic Bulletin of the National Mining University scientific journal

Keyword: Neuromarketing

MARKETING

2025 №4 (92) Yermoshkina O. V. Cognitive and affective mechanisms in impulsive buying: evaluating triggers’ effect

2024 №2 (86) Nemchenko V. V., Krylenko V. I., Rudinska O. V., Kniazkova V. Ya., Nemchenko H. V. Mechanism of synergy between public health, food safety and consumer behavior: the role of neuromarketing