Issues | Sections | Authors | Keywords |
Article
Issue: | 2011 №4 (36) |
Section: | Marketing |
UDK: | 658.8.011.1 |
Article language: | Ukrainian |
Pages: | 120-126 |
Title: | Vertical marketing structures in the infrastructure of an industrial enterprise |
Authors: | Rybintsev V. O., Strizhkova Y. V. |
Annotation: | The study examined the concept of vertical marketing system and its role in the distribution channels of industrial enterprise infrastructure for marketing of industrial products. |
Keywords: | Distribution channels, Vertical marketing system, Sales of industrial products, Vertical integration |
File of the article: | EV20114_120-126.pdf |