Economic Bulletin of the National Mining University

 

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Article

Issue:2013 №4 (44)
Section:Marketing
UDK:339.138:00
Article language:Ukrainian
Pages:133-138
Title:Marketing strategy of consumer satisfaction monitoring on the base of NPS index (Net Promoter Score)
Author:Litovkina O. O.
Annotation:The aspects of consumer relations management are considered. Limitedness of customer influence practices used at domestic enterprises is shown. The method of overall company performance estimation is offered on the basis of a loyalty index. 
Keywords:Loyalty, Advocates, Critics, Loyalty index, Consumer loyalty program
File of the article:EV20134_133-138.pdf
Abstract:EV20134_133-138en.pdf 
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