Marketing cooperation as a valid mechanisms of cutting the project launch costs

Article

Issue:	2013 №3 (43)
Section:	Management
UDK:	339.138: 005.56: 005.8
Article language:	Ukrainian
Pages:	170-175
Title:	Marketing cooperation as a valid mechanisms of cutting the project launch costs
Author:	Vishnevska M. K.
Annotation:	The choice of project-oriented management as the basic instrument of company development and increase in its competitiveness is proved. The mechanism of decreasing marketing costs during functional (marketing) analysis of a project by means of strategic alliance of marketing companies. Approximate express analysis of consequence of management decisions with the help of financial management methods is presented.
Keywords:	Project, Alliance, Marketing cooperation, Marketing research, Costs, Company
File of the article:	EV20133_170-175.pdf
Abstract:	EV20133_170-175en.pdf