Economic Bulletin of the National Mining University

 

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Article

Issue:2013 №3 (43)
Section:Management
UDK:339.138: 005.56: 005.8
Article language:Ukrainian
Pages:170-175
Title:Marketing cooperation as a valid mechanisms of cutting the project launch costs
Author:Vishnevska M. K.
Annotation:The choice of project-oriented management as the basic instrument of company development and increase in its competitiveness is proved. The mechanism of decreasing marketing costs during functional (marketing) analysis of a project by means of strategic alliance of marketing companies. Approximate express analysis of consequence of management decisions with the help of financial management methods is presented. 
Keywords:Project, Alliance, Marketing cooperation, Marketing research, Costs, Company
File of the article:EV20133_170-175.pdf
Abstract:EV20133_170-175en.pdf