Brand positioning - Archive - Economic Bulletin of the National Mining University scientific journal

Keyword: Brand positioning

MARKETING

2020 №1 (69) Yatsentyuk S. V. Influence of the brand attributes on the formation of its target image under new market and technological conditions

MANAGEMENT

2015 №4 (52) Yatsentiuk S. V. Creation of an effective approach to the formation and development of brand equity on the basis of the «brand’s GAP» method