Author: Kuvaieva T. V.

MARKETING

2026 №3 (95) Kuvaieva T. V., Zakharchenko Yu. V., Shynkarenko N. V.  Marketing of partnership interaction in the market of educational services: relational models of vocational education institutions and higher education institutions

2026 №1 (93) Paliekhova L. L., Kuvaieva T. V., Pilova K. P.  Strategic environmental assessment of relationship marketing programs to ensure sustainable development of territories

2025 №2 (90) Zakharchenko Yu. V., Kuvaieva T. V., Lutsenko I. M., Pilova K. P.  Marketing in the electric power industry of Ukraine: problems and prospects of the market of charging stations for electric vehicles

2025 №2 (90) Pilova K. P., Kuvaieva T. V., Pilova D. P., Cherep A. Yu.  Determination of digitalization trends in ukrainian higher education: stakeholders’ needs and preferences

TOURISM AND RECREATION

2024 №4 (88) Bezuhla L. S., Kuvaieva T. V., Yazina V. A.  Personalization of marketing communications in the hotel and restaurant business: tools for increasing customer loyalty

MARKETING

2023 №4 (84) Trehub M. V., Kuvaieva T. V., Pilova K. P., Chursina Ya. V.  Consumer behavior on the market of educational services: features of choosing a specialism and a higher educational institution

2022 №3 (79) Bezuhla L. S., Shynkarenko N. V., Kuvaieva T. V.  Current trends in the development of the services market in Ukraine

2022 №2 (78) Kuvaieva T. V., Zakharchenko Yu. V.  Impact of the marketing 4.0 concept on the functioning of the competitive electricity market of Ukraine

MANAGEMENT

2021 №3 (75) Kuvaieva T. V.  The behavioral features of sustainable value chains in industry

MARKETING

2020 №1 (69) Kuvaieva T. V.  Criteria model for evaluating the partnership effectiveness for the industrial enterprise

2018 №2 (62) Reshetilova T. B., Kuvaieva T. V.  Partnership marketing of industrial enterprises

2016 №2 (54) Reshetilova T. B., Kuvaieva T. V.  Interaction of mining engineering enterprises in supply channels